I’m Esther Perlman,

Conversion Copywriter & Brand Strategist

You're too busy to waste valuable time searching for words.

Your copy is your voice, your brand ambassador, and your sales team.

I specialize in helping you find and refine your unique voice, using it to create copy that helps you stand out in today's crowded marketplace.

Because standing out gets you noticed, and getting noticed gets results.

I write research-driven, targeted, and compelling marketing materials. I'm naturally curious, which is why I've written for a diverse range of industries. I'll put that curiosity to work for you- to get to know your business from the inside, not just the what but the how and the why.

You need words that work as hard as you.

Credentials & Training

Here's a sampling of my recent work

Here's what they say about me...

"Esther helped me sort out my thoughts and added clarity to my vision. It was very easy to talk to her and she helped me say what I wanted to.

This resulted in great copy for a beautiful website."

Mindy Perlstein, Life@homeusa.com

"Esther has a passion for excellence. She goes above and beyond to ensure the best for her clients, giving them the best shot for success! I highly recommend Esther; it was wonderful working together and riding high on her energy and ambition."

Hudi Bloch, Purple Pixel

~ PRINT ADS ~

Print ad for recruiting company

Print ad from event marketing series

Milestones Hiring (2).pdf

Print ad for a recruiting company

~ WEBSITES ~

click on image to view full site

~ EMAIL CAMPAIGNS ~

OJBA emails.pdf

15-part email marketing campaign

Hamaspik - the one.pdf

Email series for a staff appreciation event

~ NEWSLETTERS ~

Subject: How to fill a construction order the size of a football field in 24 hours. {VIDEO}

Subject: How a big-hearted entrepreneur quit working for the big guys so he could help the little guys {VIDEO}

Subject: Why BAD ads can be GOOD for your business. {VIDEO}

~ FULL EVENT COPY ~

Creative copy for events that develops themes across multiple deliverables for compelling messaging in signage, taglines, invitations, menus , flyers, LI Posts etc.

HAMASPIK

OJBA

invite3.pdf

menu-2 (1).pdf

taglines_signage.pdf

QYprtW_UE5jDUWhtwMVtOq7zg8GKja3a8AO2yFpePsM.pdf

~ BROCHURES ~

brochure-6-bleeds.pdf

Brochure for recruiting potential employees

Yesodei Noar Presentation-notes_RemovePdfPages.pdf

~ LINKEDIN POSTS ~

Posts that capture your business's unique voice.

Industries I've worked with:

ironic/whimsical

conversational/humorous

scholarly/thoughtful

casual/blunt

And more of what they say....

" Esther is a real professional! She did a fantastic job from beginning to end!" Mordche Friedman, DPMG

" From the very beginning, Esther’s clear understanding of the workings of business helped us clarify exactly what our unique offering is, what problem our customers have, and how we can help them to solve it. She has a knack for understanding our customers’ underlying concerns and got to the core of what our target market was thinking subconsciously and addressed those concerns in the copy. Her creative use of marketing techniques on the site are enticing customers to use our services and generating leads for our business. The entire process was smooth, professional, and problem-free from beginning to end. The website came out amazing! It far exceeded our expectations!" Saul Reinhold, Concraised

esther@estherperlmancopy.com

more samples available upon request

Brochure for NPO using case studies to attract donors to support initiative