Many companies (and especially those that make money selling goods) are primarily concerned with financial matters. Unfortunately, many companies neglect the non-financial aspects that are extremely important for the successful development of any organization. To operate a thriving business and, therefore, to obtain higher profits, a business owner must not overlook non-financial perspectives. Therefore, much attention should be paid to improving internal business processes, training employees, improving customer satisfaction, etc. By monitoring these aspects, business owners can find answers to many business-related questions and find creative ways to successfully develop their companies.

The aspects of financial and non-financial business development are combined into a single strategic management system known as Balanced Scorecard. The system was developed in the early 1990s and is used for the evaluation of business strategies. The BSC has proven to be very effective and helped many notable companies discover gaps in their business visitor management check-in app strategies.

The integrated scorecard system can be effectively implemented in various industries. In addition, it is suitable for manufacturing and non-profit organizations, regardless of their experience and specific objectives. The BSC differs from other similar systems because it combines financial and non-financial perspectives. Only one of the four perspectives offered is linked to the financial area. Others (client, internal processes and also learning and growth perspectives) are used for the evaluation of human factors. Each perspective has essential components known as KPI (key performance indicators). These units of metrics help assess business performance and allow for appropriate strategic decisions. Although most companies are created to generate money, non-financial elements should never be neglected, as they are the driving force of any organization.

To assess the performance of the business and discover the true potential of your company, it is necessary to identify an appropriate set of metric units. The key performance indicators depend on the type of company and the specific business objectives. When designing a Balanced Scorecard for your company, you can make your own KPIs (which can be very difficult) or use ready-made templates that you can find by browsing the Internet. Some managers prefer to apply for third-party BS experts. It is necessary to remember that irrelevant measurements will lead to erroneous conclusions and, therefore, can ruin all your expectations and plans.

Since each company is unique, it requires specific KPIs that are based on its current nature, policies and objectives. However, companies that operate in similar commercial markets may have common metric units. For example, marketing companies often use the following metrics:

· Sales rate. These indicators help track all sales and revenue received within a specific period of time. This can be holiday season, promotional period, etc.

· Loyal and new customer rate. There are some basic techniques on how to measure this indicator. Therefore, you can check the website statistics or count the number of visits to the page. In addition, there are special analytical tools that allow demographic investigations of visitors.

· Loss of clients. In order to have substantial income, it is necessary not only to attract visitors but also to retain current customers. The loss of customers can lead to significant financial losses. It is better to deal with loyal customers than to attract new ones.