This provides another glimpse of the contemporary appearance of the store's facade, which is exposed to the constant foot traffic of thousands of individuals who traverse "Constantine Road" on a daily basis. This is particularly true during post-work hours as the sun sets, which sees a significant increase in the number of pedestrians and motorists utilizing this major thoroughfare. The store's modern design and visual appeal are therefore of utmost importance, as they have the potential to attract a significant number of customers who may be drawn to its aesthetics, resulting in increased foot traffic and sales. 

The same applies to the second front of the building, which features the Adidas logo with three stripes and the ESS club emblem. However, this facade is less significant than the main one since it is located on a one-way road. Nonetheless, it still provides access to the store through an entrance that aligns with the main entrance. Additionally, there is a technical room with all the necessary equipment, which is exclusively for staff and is reserved for maintenance emergencies. 

The overall volume of the building resembles a SHOE BOX of Adidas, with the white part as a cover and the black bottom part. as a way also to connect the brand of Adidas which is the imaginary sponsor with the ESS football club.