Projects

Branding Project – Logo & T-Shirt Design for Client

I worked as the Lead Designer on a branding project for a client looking to launch a lifestyle apparel line. The objective was to create a bold, modern logo and matching T-shirt designs that would reflect the brand’s identity and appeal to Gen Z and Millennial audiences.

🔧 My Role:

• Conducted a brand discovery session with the client to understand their vision, target audience, and market positioning
  
  

• Designed multiple logo concepts based on typography, symbolism, and brand message
  
  

• Created custom T-shirt graphics that aligned with the brand’s visual identity and seasonal themes
  
  

• Prepared all final files in print-ready and digital formats (AI, PNG, PSD)
  
  

🤝 Team Collaboration:
I collaborated with:

• 🧠 Client’s Brand Consultant – to ensure consistency with the overall brand direction
  
  

• 👕 T-shirt Printing Vendor – to confirm file specs, resolution, and color profiles for accurate production
  
  

• 📢 Marketing Lead – to adapt designs for use in social media and ad creatives
  
  

✅ Outcome:

• Final logo received high praise from the client and was implemented across all brand materials
  
  

• T-shirt designs were featured in the client’s first launch collection and generated strong pre-orders through Instagram campaigns
  
  

• The brand gained over 1,200 new followers in two weeks after the design reveal
  
  

• Client re-hired me for packaging and product mockup design for their next drop
  
  

This project strengthened my skills in brand design, client communication, and visual storytelling — and proved the power of design in shaping customer perception and driving engagement.

As part of a dynamic digital marketing team, I played the role of a Meta Ad Campaign Manager for a client who wanted to boost their online presence and increase sales through targeted Facebook and Instagram ads.

My responsibilities included:

• Conducting market and audience research
  
  

• Setting up ad objectives (Traffic, Conversions, Engagement, etc.)
  
  

• Creating compelling ad creatives and copy
  
  

• Managing ad budgets and bidding strategy
  
  

• A/B testing different audience segments and creatives
  
  

• Analyzing performance metrics to optimize results
  
  

To achieve the campaign goals, I worked closely with:

• 📸 Graphic Designer – to develop eye-catching visuals and carousel ads
  
  

• ✍️ Content Writer – to craft scroll-stopping copy and CTAs
  
  

• 💼 Client Communication Manager – to align the campaign with the brand vision and ensure feedback was implemented
  
  

• 📈 Data Analyst – to track KPIs like CPC, CTR, reach, and ROI
  
  

🚀 Outcome:
The campaign ran for 4 weeks and achieved remarkable results:

• Over 2.5x Return on Ad Spend (ROAS)
  
  

• 30% increase in website traffic
  
  

• 40% boost in lead generation
  
  

• Gained over 5,000 targeted followers on Instagram organically through remarketing strategy