Mobile Analytics for FinTech, AdTech, Digital Healthcare, and Digital Platforms
Digital and AI-Powered Transformation
Econometric Analysis, Field Experiment, Hierarchical Bayesian Modeling
Analytical Modeling, Agent-based Simulation Analysis
Moksh Matta, Hyeokkoo Eric Kwon, Kiron Ravindran, and Gautam Ray (2025) “Seizing Growth Opportunities, a Risky Business? Effects of Cloud Sourcing on Mergers and Acquisitions” Management Information Systems Quarterly, Accepted.
Shuang Zheng, Siliang Jack Tong, Hyeokkoo Eric Kwon, Gordon Burtch, and Xianneng Li (2025) “Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System,” Marketing Science, Published Online.
Jeongha Kim, Hyeokkoo Eric Kwon, Dongwon Lee, and Kyu-Min Lee (2025) “Speculation or Collection? The Impact of Owner and Item Characteristics on Polarized Price Premium in Metaverse Resale Markets,” Electronic Commerce Research and Applications, 73:101532
Sihan Fang, Hyeokkoo Eric Kwon, Anand Gopal, and Yongjin Park (2024) “Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending,” Information Systems Research, Available Online.
Hyeokkoo Eric Kwon, Sanjeev Dewan, Wonseok Oh, and Tae Kyung Kim (2023) “Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management,” Information Systems Research, 34(1):50–66.
Byung Cho Kim, Hyeokkoo Eric Kwon, YongOk Kwon, Kyumin Lee, and Dongwon Lee (2023) “Illusion of Diffusion: A Percolation Perspective on Social Structure and Segregation in Twitter Networks,” Computers in Human Behavior, 148: 107898.
Nakyung Kyung, and Hyeokkoo Eric Kwon (2022) “Rationally Trust, but Emotionally? The Roles of Cognitive and Affective Trust in Laypeople's Acceptance of AI for Preventive Care Operations,” Production and Operations Management, Available Online.
Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi, and Wonseok Oh (2020) “Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach,” Journal of Operations Management, 66(4):418–440.
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee, and Wonseok Oh (2019) “Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps,” Information Systems Research, 30(1):154–174 (note: the authors are listed in alphabetical order)
Hyeokkoo Eric Kwon, Wonseok Oh, and Tae Kyung Kim (2017) “Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks,” Journal of Management Information Systems, 34(3):768–802.
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han, and Wonseok Oh (2016) “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective,” Information Systems Research, 27(4):919–939.
Keyword Recommender Systems and Search Aids in m-Commerce Platforms (Mkt Sci 2025)
Conversational Targeting Deployed Through AI-Powered Smart Speakers (CIST 2022)
Rational Addiction Perspective on Excessive Dependence on Mobile Social Apps (ISR 2016)
Platform Openness, Multihoming, and Homophily Behavior in Social Media (JMIS 2017)
Asymmetric Competition between Mobile Social Media and Messaging Platforms (ICIS 2015)
Keyword Recommender Systems and Search Aids in m-Commerce Platforms (Mkt Sci 2025)
Owner & Item Characteristics and Polarized Price Premium in Metaverse Resale Markets (ECRA 2025)
Mitigating the Cold Start Problem with Bilateral Reviews in Peer-to-Peer Platforms (ICIS 2025)
Strategic App Curation: A Portfolio-Theoretic View of Mobile App Adoption and Churn (CIST 2025)
Google's In-App Payment Policy and Mobile Platform Governance (CIST 2022)
Physical Crowdedness and Social Media Usage Behavior (PACIS2023)
Sharing Economy Platforms and Local Business Operations
Customers’ Digital Banking Channel Adoption and Hidden Defection (JOM 2020)
Mobile-Only Banks and Customers' Financial Transaction Behavior (ICIS 2021)
Cryptocurrency-Based Incentive Programs in Mobile Ride-Hailing Platforms (CIST 2025)
Decisions of Lenders and Borrowers in Mobile Peer-to-Peer Lending Platforms (SCECR2023)
Impact of Vote Visibility on Voter Apathy and Strategic Behaviors in Decentralized Autonomous Organizations (DAOs) (CIST2024)
Play-To-Earn Models and Crypto Game Engagement (ICIS2024)
Blockchain Technology and NFT Creation Behavior
Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management (ISR 2022)
Mobile Weight Loss Apps and Self-Regulation Development (ICIS 2017)
Optimal Financial Incentive Designs for Mobile Health Interventions (ICIS 2020)
Contextual Targeting with Commuting based on Public Transit Apps (ISR 2019)
Keyword Recommender Systems and Search Aids in m-Commerce Platforms (Mkt Sci 2025)
Conversational Targeting Deployed Through AI-Powered Smart Speakers (CIST 2022)
Contextual Targeting with Driving Behavior and Traffic Conditions via Car-Navigation Apps
Netflix Subscriptions and Offline Movie-Going Behavior (ISR 2024)
Cloud Sourcing and Firm Growth through M&As (MISQ 2025)
IT Patent Trolls and Digital Innovation Policies
Overnight Grocery Delivery Platforms and Inequality in Household Chores