Research

Research Areas

Mobile Analytics for FinTech, Digital Healthcare, AdTech and Platforms
Artificial Intelligence (AI) and Digital Innovation

Research Methods

Econometric Analysis, Field Experiment, Hierarchical Bayesian Modeling
Analytical Modeling, Agent-based Simulation Analysis

Journal Papers

Hyeokkoo Eric Kwon, Sanjeev Dewan, Wonseok Oh, and Tae Kyung Kim (2023) “Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management,” Information Systems Research, 34(1):50–66.
Nakyung Kyung, and Hyeokkoo Eric Kwon (2022) “Rationally Trust, but Emotionally? The Roles of Cognitive and Affective Trust in Laypeople's Acceptance of AI for Preventive Care Operations,” Production and Operations Management, Accepted.
Byung Cho Kim, Hyeokkoo Eric Kwon, YongOk Kwon, Kyumin Lee, and Dongwon Lee (2023) “Illusion of Diffusion: A Percolation Perspective on Social Structure and Segregation in Twitter Networks,” Computers in Human Behavior, Accepted.
Yoonseock Son, Hyeokkoo Eric Kwon, Giri Kumar Tayi, and Wonseok Oh (2020) “Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach,” Journal of Operations Management, 66(4):418–440.
Anindya Ghose, Hyeokkoo Eric Kwon, Dongwon Lee, and Wonseok Oh (2019) “Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps,” Information Systems Research, 30(1):154–174 (note: the authors are listed in alphabetical order)
Hyeokkoo Eric Kwon, Wonseok Oh, and Tae Kyung Kim (2017) “Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks,” Journal of Management Information Systems, 34(3):768–802.
Hyeokkoo Eric Kwon, Hyunji So, Sang Pil Han, and Wonseok Oh (2016) “Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective,” Information Systems Research, 27(4):919–939.

Mobile Analytics Research Portfolio

Artificial Intelligence (AI)

Roles of Cognitive and Affective Trust in Laypeople’s Acceptance of AI for Preventive Care Operations (POM 2022)
Conversational Targeting Deployed Through AI-Powered Smart Speakers (CIST 2022)
Keyword Recommender Systems and Search Aids in m-Commerce Platforms
AI for Medical Decision Making in Clinical Consultations and Operating Theaters
Individual Interactions with AI-Powered Digital Humans and Economic Choices
AI for Adult Learning Outcomes

Platforms

Rational Addiction Perspective on Excessive Dependence on Mobile Social Apps (ISR 2016)
Platform Openness, Multihoming, and Homophily Behavior in Social Media (JMIS 2017)
Asymmetric Competition between Mobile Social Media and Messaging Platforms (ICIS 2015)
Google's In-App Payment Policy and Mobile Platform Governance (CIST 2022)
Keyword Recommender Systems and Search Aids in m-Commerce Platforms
Sharing Economy Platforms and Local Business Operations
Physical Crowdedness and Social Media Usage Behavior

FinTech

Customers’ Digital Banking Channel Adoption and Hidden Defection (JOM 2020)
Mobile-Only Banks and Customers' Financial Transaction Behavior (ICIS 2021)
Cryptocurrency-Based Incentive Programs in Mobile Ride-Hailing Platforms (BIGS 2021)
Decisions of Lenders and Borrowers in Mobile Peer-to-Peer Lending Platforms
Impact of Vote Visibility on Voter Apathy and Strategic Behaviors in Decentralized Autonomous Organizations (DAOs)
Play-To-Earn Models and Crypto Game Engagement
Blockchain Technology and NFT Creation Behavior

Digital Healthcare

AdTech

Contextual Targeting with Commuting based on Public Transit Apps (ISR 2019)
Conversational Targeting Deployed Through AI-Powered Smart Speakers (CIST 2022)
Contextual Targeting with Driving Behavior and Traffic Conditions via Car-Navigation Apps

Digital Innovation

Netflix Subscriptions and Offline Movie-Going Behavior (ICIS 2022)
Cloud Sourcing and Firm Growth
IT Patent Trolls and Digital Innovation Policies
Overnight Grocery Delivery Platforms and Inequality in Household Chores

Industry Collaboration (Consulting and Data Analysis)

Financial Services & Technology (FinTech)

Shinhan Bank (leading bank in Korea)
Vietnam Bank (pseudonym of a leading bank in Vietnam)
Tenqube / Visual Money Manager / Syrup (leading mobile wallet app in Korea)
MVL (Ethereum-based token provider for mobility ecosystem)
LendingPlatform (pseudonym of a leading peer-to-peer lending platform in China)
Insunet FC (leading insurance general agent in Korea)

Digital Healthcare

Juvis (leading mobile and offline weight-loss program provider in Korea)
HAII (digital therapeutics provider for mental disorders)
WalkingApp (pseudonym of a mobile walking app)

Telecommunications

China Unicom (leading telecom company in China)
SK telecom (leading telecom company in Korea)
KT (leading telecom company in Korea)

Mobility & Transportation

T map (leading car navigation app in Korea)
T map Public Transportation (leading public transportation app in Korea)
Tada (leading ride-hailing app in ASEAN countries)

Online and Offline Retail

Meituan (leading mobile food delivery platform in China)
VIP.COM (leading online marketplace in China)
Office Depot Korea (leading provider of office supplies in Korea)
SPC Group (leading operator of F&B chains in Korea, including Dunkin’ Donuts and Baskin Robbins, with mobile, online, and offline channels)

Media & Entertainment

Netmarble (leading mobile game developer)
GiGA Genie (leading smart speaker in Korea)

Mobile Marketing & Advertising

SK Planet (leading mobile marketing platform and data-driven solution provider in Korea)
Airbridge (leading global mobile measurement partner)

Market Research & Analytics

RPX (leading patent risk management service provider)
NielsenIQ (leading consumer market research firm)
Nielsen KoreanClick (leading mobile and online market research firm in Korea)
Gallup Korea (leading consumer market research firm in Korea)
Daumsoft (leading unstructured social big data analytics company in Korea)