Privacy Policy for Erela Sales Superapp
Effective Date: January 1, 2025
Last Updated: July 23, 2025
Introduction
Erela ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Erela Sales Superapp mobile application (the "App"). By using our App, you consent to the data practices described in this policy.
Information We Collect
Personal Information
We may collect the following types of personal information:
Account Information:
Name, email address, phone number
Company name and position
Profile photo (optional)
Username and encrypted password
Business Data:
Customer contact information and details
Sales orders and transaction data
Product catalogs and pricing information
Visit reports and sales activities
Notes and comments related to business activities
Location Information:
GPS coordinates for route tracking and optimization
Check-in/check-out locations at customer sites
Territory and geographic area data
Travel routes and distances
Biometric Data:
Fingerprint templates for authentication (stored locally on device)
Face recognition data for login (processed locally)
Biometric authentication patterns
Device Information:
Device model, operating system version
Unique device identifiers
App version and usage statistics
Network connection information
Device settings and preferences
Analytics Data:
App usage patterns and feature interactions
Performance metrics and crash reports
Session duration and frequency
User behavior within the app
How We Collect Information
Direct Collection
Information you provide when creating an account
Data entered while using app features
Customer and order information you input
Photos and documents you upload
Automatic Collection
Location data through GPS services
Device information and identifiers
Usage analytics and performance data
Crash logs and error reports
Third-Party Sources
Integration with CRM systems (with your consent)
Calendar synchronization data
Contact imports from your device (with permission)
How We Use Your Information
Primary Purposes
Business Operations:
Manage your sales activities and customer relationships
Process and track orders and transactions
Generate reports and analytics
Provide route optimization and GPS navigation
Synchronize data across devices
Authentication and Security:
Verify your identity using biometric data
Secure access to your account and data
Detect and prevent unauthorized access
Monitor for suspicious activities
App Functionality:
Provide core app features and services
Sync data between mobile and web platforms
Enable offline functionality
Send push notifications and alerts
Secondary Purposes
Improvement and Development:
Analyze usage patterns to improve app features
Conduct research and development
Test new features and functionality
Optimize app performance
Communication:
Send important updates and notifications
Provide customer support
Share relevant business insights
Deliver promotional content (with consent)
Data Sharing and Disclosure
We Do Not Sell Personal Information
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Authorized Sharing
We may share your information in the following circumstances:
With Your Consent:
Third-party integrations you authorize
Data exports you request
Sharing with team members or supervisors
Service Providers:
Cloud hosting and storage services
Analytics and performance monitoring
Push notification services
Customer support platforms
Legal Requirements:
Compliance with applicable laws and regulations
Response to legal processes and government requests
Protection of our rights and property
Investigation of fraud or security incidents
Business Transfers:
In connection with mergers, acquisitions, or sales
During corporate restructuring or bankruptcy proceedings
Data Security
Security Measures
We implement comprehensive security measures to protect your information:
Technical Safeguards:
End-to-end encryption for data transmission
AES-256 encryption for data storage
Secure authentication protocols
Regular security updates and patches
Physical Safeguards:
Secure data centers with access controls
Environmental protection systems
Backup and disaster recovery procedures
Administrative Safeguards:
Employee training on data protection
Access controls and authorization procedures
Regular security audits and assessments
Incident response procedures
Biometric Data Security
Biometric templates are stored locally on your device
Biometric data is never transmitted to our servers
Data is encrypted using device-level security features
Templates are automatically deleted if you uninstall the app
Data Retention
Retention Periods
Account Data: Retained while your account is active and for up to 3 years after account closure Business Data: Retained according to business needs and legal requirements (typically 7 years) Location Data: Retained for up to 2 years for business purposes Analytics Data: Aggregated data may be retained indefinitely Biometric Data: Stored locally on device only, deleted when app is removed
Data Deletion
You can request deletion of your personal data at any time. We will process deletion requests within 30 days, subject to legal and business requirements.
Your Privacy Rights
Access and Control
You have the right to:
Access your personal information
Correct inaccurate or incomplete data
Delete your personal information
Export your data in a portable format
Restrict processing of your information
Object to certain data processing activities
Privacy Settings
The app provides various privacy controls:
Location sharing preferences
Notification settings
Data synchronization options
Biometric authentication settings
Analytics participation choices
Exercising Your Rights
To exercise your privacy rights, contact us at:
Email: privacy@erela.com
In-app support feature
Written request to our business address
Location Data and GPS Tracking
Location Collection
We collect location data to provide:
Route optimization and navigation
Check-in/check-out at customer locations
Territory management and reporting
Mileage tracking for expense reports
Location Controls
You can control location sharing through:
Device-level location permissions
App-specific location settings
Granular location sharing preferences
Temporary location sharing options
Location Data Retention
Precise location data: Retained for up to 2 years
Aggregated location analytics: May be retained longer
Route history: Available for 1 year in your account
Third-Party Services
Integrated Services
Our app may integrate with:
Google Maps for navigation and mapping
Firebase for analytics and messaging
Cloud storage providers
Calendar and contact applications
Third-Party Privacy
Each integrated service has its own privacy policy. We recommend reviewing their policies to understand how they handle your data.
Children's Privacy
Our app is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:
Standard contractual clauses
Adequacy decisions by privacy authorities
Certification schemes and codes of conduct
Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will notify you of material changes through:
In-app notifications
Email communications
Updates posted in the app
Website announcements
Continued use of the app after changes constitutes acceptance of the updated policy.
California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
Right to know what personal information is collected
Right to delete personal information
Right to opt-out of sale of personal information
Right to non-discrimination for exercising privacy rights
European Privacy Rights (GDPR)
If you are in the European Economic Area, you have rights under the General Data Protection Regulation:
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision making
Legal Basis for Processing
We process your data based on:
Contract performance (providing app services)
Legitimate interests (business operations, security)
Legal compliance (regulatory requirements)
Consent (marketing communications, optional features)
Data Protection Officer
For privacy-related inquiries, you can contact our Data Protection Officer at:
Email: iterela2020@gmail.com
Phone: +62 811-2970-560
Address: Murbei No.2, Sumurboto, Kec. Banyumanik, Kota Semarang, Jawa Tengah 50269
Contact Information
For questions about this Privacy Policy or our privacy practices, contact us:
Erela Sales Solutions
Website: www.erela.com
Email: iterela2020@gmail.com
Support: iterela2020@gmail.com
Phone: +62 811-2970-560
Address: Murbei No.2, Sumurboto, Kec. Banyumanik, Kota Semarang, Jawa Tengah 50269
Compliance Certifications
We maintain compliance with:
SOC 2 Type II certification
ISO 27001 information security standards
Privacy Shield principles (where applicable)
Industry-specific regulations
Note: This Privacy Policy is effective as of the date stated above. Your continued use of the Erela Sales Superapp constitutes acceptance of this policy and any updates.
Document Version: 1.0
Policy ID: ERELA-PP-2025-001