Effective Date: 7 Aug 2025
Welcome to Epivella, a mobile application operated and published by Appladder (“we,” “us,” or “our”).
We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you use the Epivella app (the “App”).
By using the App, you consent to the practices described in this Privacy Policy.
If you do not agree, please do not use the App.
We collect the following categories of data:
a. Information You Provide
Optional account registration via Google, Facebook, or Apple login (name, email address, profile picture).
Support requests and feedback submitted via the App.
b. Automatically Collected Data
Through analytics and technical services, we may collect:
Device information (model, OS version, device ID, IP address, language).
Usage data (pages viewed, time spent, actions taken).
Interaction with ads and in-app purchases.
We use the following third-party services to collect and process data:
Firebase Analytics – for general app usage statistics.
Amplitude – for detailed product analytics and behavior tracking.
Facebook SDK – for login and attribution.
Google Play / Apple App Store – for billing and subscription management.
Ad networks – to deliver and track rewarded ads, including interactions.
These services may use cookies, device identifiers, or similar technologies to collect information about your activity.
We use the collected data to:
Operate and improve the App.
Understand user behavior to enhance content and features.
Deliver personalized or contextual content and ads.
Process in-app purchases and rewards.
Provide customer support and resolve issues.
Enforce our Terms of Service.
We do not sell or rent your personal data.
We may share data with:
Service providers (e.g., analytics or cloud services) under data processing agreements.
App store providers to process payments and subscriptions.
Law enforcement if required by legal obligation, or to protect rights and safety.
We display optional rewarded ads within the App. These may be served by third-party ad networks, which may collect or use device identifiers and behavioral data to show relevant ads.
You can choose to not watch ads. Watching ads is optional and used to earn in-game benefits.
You may request to delete your account and all personal data from the profile management screen within the App.
Once deleted, this data cannot be recovered.
You may also contact us directly at the email below to request data deletion under applicable privacy laws (e.g., GDPR, CCPA).
The App is intended for users 18 years and older. We do not knowingly collect data from children under 18.
If we learn that we have inadvertently collected such data, we will delete it immediately.
We retain data only as long as necessary to provide our services and comply with legal obligations. After deletion or expiration, data is securely erased or anonymized.
We use technical and organizational measures to protect your data, including encrypted storage and limited access control. However, no system is 100% secure, and we cannot guarantee absolute security.
Depending on your jurisdiction, you may have the right to:
Access the data we hold about you.
Request correction or deletion.
Withdraw consent.
Object to processing or request data portability.
To exercise these rights, please contact us at the email below.
We may update this Privacy Policy from time to time. The updated version will always be posted within the App and/or on our website. Your continued use of the App means you accept the updated policy.
If you have any questions or requests regarding this Privacy Policy or your data, please contact:
📧 privacy@appladder.agency