Netflix reported that there are five "main" endings, with variants within each ending; some endings are intercut with credits, similar to other Black Mirror episodes.[9][10] Producer Russell McLean said there are between ten and twelve endings, some of which are more concrete than others, and according to director David Slade, there are a few "golden eggs" endings that are difficult to achieve.[11] No ending is considered "prescribed" over any other, according to series creator Charlie Brooker and executive producer Annabel Jones, particularly as they felt some endings were not truly endings in the traditional sense.[11] In most cases, when the viewer reaches an ending, the interactive film gives the player the option to redo a last critical choice in order to explore different content, sometimes with a fast-forward through early parts of a storyline already seen.[3][9][12] Some endings may become impossible to reach based on choices made by the viewer unless they opt to restart the film.[10][13]

Bandersnatch was released on Netflix on 28 December 2018 in 28 languages.[3] It was originally intended to be an episode of series five, its scope changing to a standalone movie due to its complexity. Bandersnatch was made after one of the series five episodes was filmed.[15] Brooker compared the effort spent on Bandersnatch to that of four regular Black Mirror episodes. As a consequence, the fifth season of Black Mirror was delayed, its three episodes premiering on 5 June 2019.[11][16]


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The film was written by Charlie Brooker. He and Annabel Jones were approached by Netflix in May 2017 about making an interactive episode;[3] their initial instinct was to reject the offer, particularly over concerns about the lack of seamless transitions from earlier interactive films.[3] However, by the time of a script meeting a few weeks later to review potential ideas for the upcoming fifth series of Black Mirror, they had an idea for a plot that only worked as an interactive film. In it, a programmer would make a video game out of a choose-your-own-adventure book.[1][3][4][16] Brooker had previously conceived of multiple endings for the third series episode "Playtest": a "nightmare mode" version of the episode, played when the viewer had seen the episode once before, would have ended with a much darker resolution.[4]

Brooker found a steep learning curve in the technology required to write the film's script.[16] At Netflix's suggestion, Brooker wrote the 170-page script in Twine, a tool for writing interactive fiction,[5][18] also using Scrivener, Final Draft and multiple versions of Microsoft Notepad.[3] The basic structure of the film took the most time to write, and the script underwent seven different versions.[5] As the first Netflix interactive content for adults, Bandersnatch required more complex choices than previous interactive works, leading Netflix staff to create a bespoke tool which they named Branch Manager. It only became available to Brooker a few months into the episode's development.[16]

Bandersnatch was directed by David Slade, who previously directed series four episode "Metalhead".[22] It starred Fionn Whitehead, Will Poulter, and Asim Chaudhry.[23] Whitehead was only informed of the film's interactive nature after being offered the part.[24] Davies was played by independent game developer Jeff Minter at Jones' suggestion, having previously appeared in a documentary made by Jones and Brooker.[25][26] Some of Ritman's character was informed by Minter's own background.[27] Writer Warren Ellis was also asked to portray Davies but could not commit to the open shooting schedule and travel that the show required.[28]

There was much media speculation prior to the film's announcement, spurred by news that Black Mirror had been renewed for a fifth series by March 2018.[45] Early reports in April 2018, including by Digital Spy and on social media, said that filming for Black Mirror was occurring in Croydon, asserting it was for an episode titled Bandersnatch.[31][46] Around the start of December 2018, it was widely reported that Twitter users had spotted a since-deleted tweet from an official Netflix account, with a list of premiere dates including 28 December for Black Mirror: Bandersnatch.[47][48] The film was certified by the Korean and Dutch ratings board prior to its release, the former reporting that it was 5 hours and 12 minutes in length.[2] On 19 December 2018, Netflix added the title Black Mirror: Bandersnatch as an upcoming film, with the tagline "Be right back", in reference to the earlier episode of the same name. Various runtimes including 2 minutes, 36 minutes and 90 minutes were listed in different territories.[2] In late December, media reported on an image of the cast and a claim that Slade would direct the episode.[46][2][49]

The interactive nature of Bandersnatch was first publicly mentioned by Bloomberg News in October 2018, which cited an unnamed source that Netflix was developing an interactive episode of Black Mirror alongside several other interactive specials for release in 2018.[50] A Netflix spokesperson, when asked by The Verge, responded with: "Thanks for reaching out! You have the ability to choose your own response from Netflix: this or this." The first "this" contained a link to a GIF from Unbreakable Kimmy Schmidt of a character saying "razzmatazz", and the second linking to a YouTube video of crickets chirping.[51] No screeners were sent to critics in advance of the film's release, though Netflix invited select media writers to their headquarters about a month prior to release and gave them an opportunity to try the interactive film.[4]

Only upon the film's release on 28 December did Netflix publicly confirm its interactive nature. Carla Engelbrecht, Netflix's director of product innovation, told The Hollywood Reporter that they did not officially announce that Bandersnatch would be an interactive episode so that viewers would not have "preconceived notions", such as an overestimation of the level of interactivity.[4] Due to unpleasant comments following the release of Bandersnatch, Poulter announced that he would reduce his Twitter activity for mental health reasons.[52] In a November 2021 interview with GQ, Poulter stated that he deleted his Twitter account in January 2019 after being harassed by keyboard warriors who mocked his appearance as Ritman. Poulter returned to Twitter in 2021, but he now uses it for platform causes that he supports like The Black Curriculum and Alzheimer's Research UK.[53]

A week following the film's premiere, Netflix sent out a hint on its social media pages directing users on how to discover an obscure scene.[54] A week later, Netflix tweeted pieces of data about viewer choices in the episode. For instance, 73% of viewers chose for Stefan to initially accept the job at Tuckersoft and of what Netflix deemed to be the five endings, the least viewed was the one where Stefan boards the train with his mother as a child.[55] Later, Netflix reported that 94% of viewers were actively making choices.[15]

Following the release of Bandersnatch to Netflix, a live website for the fictional company Tuckersoft was made available. The site documented some of the fictional games discussed in the film and included a playable version of Nohzdyve that required the use of a ZX Spectrum computer or an emulator.[56] The film was also advertised after its release on the London Underground.[57] Within a week of its release, a number of mock "Tucker's Newsagent and Games" storefronts appeared in London and Birmingham, styled as a 1980s store with the various Tuckersoft games, and VHS tapes of other Black Mirror episodes.[58][59]

Netflix had previously released interactive programmes for children, starting in 2017 with Puss in Book.[50] Netflix also released the 2015 Telltale Games interactive series Minecraft: Story Mode on their website in November 2018.[60] Bandersnatch was their first release targeted at adults.[1] Netflix went on to produce additional shows using the Branch Manager tool. Bear Grylls' eight-episode interactive reality series You vs. Wild, fashioned after Man vs. Wild, was released in April 2019. An interactive special for the comedy Unbreakable Kimmy Schmidt was released in May 2020.[15][61][62]

The term "bandersnatch" originates from a fictional creature created by Lewis Carroll, which appears in his 1870s poems "Jabberwocky" and "The Hunting of the Snark". The former appears in the novel Through the Looking-Glass, the sequel to Alice's Adventures in Wonderland.[27][81] A planned video game by Imagine Software, Bandersnatch, took its name from the creature.[27] Its name was mentioned in an Easter egg in series three episode "Playtest", on the front cover of a magazine which is briefly shown onscreen.[82] One of several expensive "megagames" which Imagine Software worked on, Bandersnatch was never released as the company went bankrupt in 1984. Imagine's closure was widely publicised because of the BBC's "Commercial Breaks" series which followed the company's closure and its cascading effects on the British video game industry.[2] As an allusion, the film opens on 9 July 1984, the day Imagine Software closed.[83]

Like previous instalments of Black Mirror, Bandersnatch makes allusions to earlier episodes.[34] The "branching path" symbol which Davies and later Butler experience is a motif from the series two episode "White Bear".[86] One of Tuckersoft's games is Metl Hedd, a reference to "Metalhead", while Ritman is shown to be working on a game called Nohzdyve, referencing the episode "Nosedive".[87] Butler attends counselling at the Saint Juniper clinic, named after "San Junipero".[77][87] References to a wide range of events associated with other Black Mirror episodes can be seen in news stories shown in brief shots of the pages of The Sun newspaper and on a television news crawl.[87][88] The character Dr. R. Haynes alludes to Rolo Haynes, the proprietor of the titular showcase in "Black Museum".[87][88] There are also Easter eggs to series five episodes which were yet to be released, such as the mention of "Smithereens" character Billy Bauer in a news ticker.[17][89] ff782bc1db

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