Liquid Eye Shadow Market size is estimated to be USD 1.2 Billion in 2024 and is expected to reach USD 2.5 Billion by 2033 at a CAGR of 8.5% from 2026 to 2033.
The liquid eye shadow market was valued at approximately USD 3.2 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2022 to 2030. This growth is driven by increasing consumer demand for convenient, long lasting, and versatile cosmetic products. The market is witnessing rising adoption due to the shift toward high performance beauty products and the growing trend of personalized and innovative cosmetic solutions. Additionally, the rising influence of social media, celebrity endorsements, and online shopping platforms are fueling demand for liquid eye shadow products. With the increasing focus on enhancing personal appearance, especially among millennials and Gen Z consumers, the market is expected to continue expanding over the forecast period.
Regionally, North America held a significant share of the liquid eye shadow market in 2022, accounting for around 35% of the total market share, driven by high disposable income, established retail infrastructure, and a growing trend toward premium beauty products. Europe followed closely, contributing approximately 30% to the global market share. The Asia Pacific region is anticipated to exhibit the highest growth rate, with a projected CAGR of 8.2% from 2022 to 2030, driven by rising urbanization, a growing middle class population, and increasing beauty awareness in countries like China, India, and Japan. The Latin American and Middle Eastern regions are also expected to contribute to market growth, fueled by changing lifestyles and a higher preference for cosmetic products in these regions.
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Dior
Maybelline
NYX
E.L.F
Revlon
Urban Decay
Too Faced
M.A.C
Chanel
Bobbi Brown
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By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Liquid Eye Shadow Market
Metallic Eye Shadows
Matte Eye Shadows
Glitter Eye Shadows
Shimmer Eye Shadows
Water-based Formulas
Silicone-based Formulas
Oil-based Formulas
Gel-based Formulas
Teenagers
Young Adults
Working Professionals
Middle-aged Consumers
Everyday Use
Special Events
Professional Use (Makeup Artists)
Cosplay and Theatrical Use
Online Retailers
Department Stores
Specialty Beauty Stores
Direct Sales
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Liquid Eye Shadow Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Liquid Eye Shadow Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Liquid Eye Shadow Market, By Type
6. Global Liquid Eye Shadow Market, By Application
7. Global Liquid Eye Shadow Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. Global Liquid Eye Shadow Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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