Enterprise SEO refers to the strategy of increasing organic search presence on enterprise-level websites with hundreds of thousands, or even millions, of pages. The scale of SEO can change, but the basic principles of SEO remain the same. Apart from the large volume of unique content, it is important to pay attention to all images, videos, comments and other assets that require regular attention at this level. It can be difficult to identify technical problems or fix issues with crawling and indexing pages. A smaller site with the same focus will require more work and a greater web presence.
This increased responsibility means that the requirements for an SEO platform have grown in size. Technology must provide more than keyword tracking. It should also allow users to manage both tactical and strategic SEO. Here's a list of features that an enterprise SEO solution should have:
Artificial Intelligence and Advanced Technology
SEO Research and Thought Leadership
Innovation and development cycles at a rate of 5%
Operational Scalability
System Availability
Integrity and integration with top data sources
Automation
Global coverage for enterprises
Resources for Project Management and Workflow
Training and certification for teammates
Market Validation by Top Customers
Support and training