Welcome to the distance learning course "Fashion English"! This course has been developed specifically for students of the senior class preparing to work in the fashion industry who need to use English every day at work to communicate or to enroll in the Institute of Fashion and Design.
English language requirements: B1-B2.
Duration: 9 hours for 2 modules (4,5 hours for each)
The course aims at the following objectives and goals:
to extend and practice the use of vocabulary pertaining to the topic of fashion marketing, promotional channels and fashion show planning;
to be able to work with digital platforms and create original designs;
to develop reading and listening skills with authentic materials;
to learn more about the fashion industry and the brands secrets of success;
to expand knowledge of working in the fashion industry and the development of students' creative abilities.
The course provides a wide range of opportunities for autonomous work and consists of 2 topics, including: interactive test tasks or creative tasks on each study topic, knowledge control tasks on topics (presentations, tests, self-check); recommendations for completing tasks on studied topics; additional information and web resources. Each module includes 3 lesson for autonomous learning.
There are 2 modules in the course:
In Module 1 we will get acquainted with the topic of brand promotion and scrutinize the expressions related to this topic. We will learn about the advertising strategy of famous brands that are popular nowadays. Moreover, we are going to create our own brand logo. Lessons covered during the first module:
Promotional channels.
The power of a fashion brand.
Future designer.
In Module 2 we will take a look at the main components that go into planning fashion shows. We will look at the main responsibilities of a fashion show hoster. Moreover, we will look at how people's opinions change towards different types of people at fashion shows. We are going to make a dialogue and short essays on the important topics. Lessons covered during the second module:
Welcome to the fashion event!
How to plan a fashion show perfectly?
Catwalk diversity.
Before we start, make sure that you are able to connect to the Telegram channel (https://t.me/fashionenglishhh) and Google Classroom (https://classroom.google.com/c/NjI4NzEwNjkzMjY4?cjc=rjim63m or course code: rjim63m )