Practical steps:
Choose an interesting and relevant topic. "Eilat our city" - was easy to work with. You can choose the place you live in.
Set up clear, achievable, measurable goals. Which skills are in the center? (The current program promoted - speaking).
Decide on sub-topics and schedule them throughout the year (do take into account holidays).
! Involve relevant people: your Inspector/s; Pisga; principals; municipality; teachers - leave space for their professional opinion and certain freedom.
See if there is any budget that can be used and can enrich the whole program.
Be very organized by yourself.
Elements of contest and gamification (coins) help to maintain the program, motivate principals, teachers and students.
Technology is a great facilitator and motivator.
Be inspired and absolutely love it by yourself, it will inspire everyone.