Engagement Engineering
Using Science, Data, and Algorithms for Effective and Sustainable App Personalization
Using Science, Data, and Algorithms for Effective and Sustainable App Personalization
Engagement Engineering starts from a holistic model of human motivation to identify key levers relevant to effective app personalization. Self-determination theory (SDT), developed since the 1980s by Edward Deci and Richard Ryan, provides us with such a model. Basic needs theory, a sub-theory of SDT, posits that humans need to experience autonomy, relatedness, and competence to feel well and be sustainably motivated. These three principles are at the core of the Engagement Engineering framework.
Engagement Engineering starts from a holistic model of human motivation to identify key levers relevant to effective app personalization. Self-determination theory (SDT), developed since the 1980s by Edward Deci and Richard Ryan, provides us with such a model. Basic needs theory, a sub-theory of SDT, posits that humans need to experience autonomy, relatedness, and competence to feel well and be sustainably motivated. These three principles are at the core of the Engagement Engineering framework.