False memory is a phenomenon where an individual can recall events that did not occur, or recalls them differently from what actually happened. Elizabeth Loftus pioneered research in the field with her famous car crash study. Participants were all shown a video of a car crashing at 20, 30 or 40 miles per hour. In a follow-up questionnaire, respondents were asked "How fast were the cars going when they smashed into each other?" In other variants of the questionnaire, smashed was replaced with hit, bumped, contacted or collided. Based on the verb, respondents reported the cars hit at varying speeds. When prompted with smashed the car speed was reported as faster than with collided.
Elizabeth Loftus describes her research
Further research conducted by Loftus found that it was even possible to implant memories that never happened to a subject. Participants read several narratives of childhood memories, including being lost in the mall, and told to remember as much as possible. They were then instructed to write down what they remember each day over the following week. In a follow-up meeting with participants, up to 25% reported that they were lost in the mall as a child. This group even filled in gaps in the story with new memories they invented themselves.