Delivering insights to inform target product profiles, packaging comprehension and preferences, acceptability of product attributes, use, delivery, and lifestyle fit, and message framing and positioning for optimal uptake.
USAID & PEPFAR
MATRIX was a collaboration with leadership at the Magee Women’s Research Institute at the University of Pittsburgh, and approximately 18 partners from the global north and south, including biomedical product developers. The overall mission of MATRIX is to facilitate development of a range of new HIV and pregnancy prevention products that – in addition to being safe and effective – are also acceptable, affordable, scalable and deliverable, thus meeting the needs of women globally who are at risk of HIV infection and unplanned pregnancy.
● Led engagements with end-users in Kenya, South Africa, and Zimbabwe during pre-clinical and Phase 1 stages of product development for a range of devices – vaginal ring, film, and dissolving inserts; long-acting injectables; long-acting dissolvable implants in hydrogel and pellet format.
● Used design-based, participatory qualitative methods with primary (sexually active women of reproductive age) and secondary (clinicians, pharmacists, male partners of women) end users to elicit feedback on target product profile and packaging preferences as related to acceptability and broader lifestyle fit. Focus on usability, intuitiveness, and desirability.
● Generated actionable feedback for product developers on user acceptability and access preferences, probability of technical use success, ease of introduction and framing for uptake.
Bill & Melinda Gates Medical Research Institute (Gates MRI)
Development of long-acting injectable (LAI) formulations of tuberculosis (TB) drugs could transform global TB management. We assessed the acceptability of and preferences for three potential LAI TB treatment scenarios and seven product-specific attributes among TB patients and survivors, TB clinicians, and other key program stakeholders in the Philippines.
Designed and led implementation and analysis of interviews with key informants from public health organizations, government, and clinical practice to inform the parameters and options included on a subsequent discrete choice experiment survey designed to inform target regimen profiles.
Perceptions of polio vaccination in the context of COVID-19 vaccination rollout (2022)
Perceptions of changes in Oral Polio Vaccine (OPV) use and introduction of Novel OPV (2020)
UNICEF & GPEI
2022 – Designed and led rapid qualitative research to provide the UNICEF Polio Programme behavior change team and Global Polio Eradication Initiative (GPEI) with insights on how COVID-19 restrictions and perceptions of the newly developed COVID-19 vaccines influenced perceptions of OPV and vaccination campaigns, in order to inform recommendations for communications and social mobilization strategies.
Collected feedback from caregivers of young children, frontline workers, clinicians, and community leaders at two sites each in Ethiopia and Cameroon. These sites were purposively selected to represent countries with active cVDPV2 outbreaks that had recent OPV campaigns delivered concurrent with COVID-19 vaccine roll-outs.
2020 - nOPV2 is a novel polio vaccine in development that contains a genetically-modified attenuated virus, designed to be more stable to reduce risk of vaccine-derived poliovirus. At the time, the new vaccine was being considered for distribution under a World Health Organization Emergency Use Listing. The mOPV2 one-drop dose-sparing strategy was a potential response to the shortage of mOPV2 vaccine stock that proposed to administer 1 drop of mOPV2 instead of the standard 2 drops to children in outbreak settings.
Designed and led rapid qualitative research to provide the UNICEF Polio Programme behavior change team and GPEI with insights on how two changes to oral polio vaccination – the introduction of nOPV2 and a one-drop dose-sparing strategy for administration of mOPV2 – would be received by key stakeholders, to inform decisions about content and mode of messaging in support of a smooth vaccine strategy transition.
Collected feedback from caregivers of young children, frontline workers, clinicians, and community leaders in Democratic Republic of Congo and Kenya (and analyzed data previously collected by UNICEF in Nigeria) to suggest barriers and facilitators to roll-out of these two approaches.
Medicines for Malaria Venture (MMV)
Tafenoquine pediatric is to be provided in blister packs of 3 tablets and patients will be given the correct number of tablets in line with their weight. This was a major change from the current practice of providing antimalarials in weight‐specific blister packs. The challenge was to ensure that health care providers and care givers (e.g. parents) fully understand the dosing instructions. To address this challenge, two different approaches using user‐friendly pictograms and messages were developed to illustrate the weight bands and dosing instructions. A user‐friendly leaflet for providers and patients was also developed with visual aids with information about the dosing schedule and correct use of treatment to serve as a reminder for the caregiver in case they do not fully recall the verbal instructions from the health worker.
Medicines for Malaria Venture (MMV) and GSK provided a suite of pediatric TQ packaging information and patient instructions for testing. Our team worked with a graphic designer to develop the associated decision-making algorithm for testing.
Designed the research and supervised the teams that carried out comprehension and acceptability testing of several versions of packaging instructions for this new formulation of pediatric malaria treatment using in-depth interviews and focus groups with caregivers of young children and clinicians in multiple regions of India and Brazil.
Medicines for Malaria Venture (MMV)
SMC is the administration of a complete treatment course of sulfadoxine-pyrimethamine plus amodiaquine (SPAQ) to children aged between 3 and 59 months at monthly intervals in areas of highly seasonal malaria transmission. As was currently deployed, the benefits of implementing SMC were geographically limited to the Sahel region due to SP resistance in Southern & Eastern Africa.
Led a rapid assessment of current market perceptions and attitudes on the feasibility of introducing a repurposed seasonal malaria chemoprevention (SMC) combination drug in eligible areas of southern and east Africa (SEA). Key informant interviews were conducted with 16 national-level key opinion leaders (KOLs) from nine SEA countries and with 12 regional or supranational experts drawn from organizations that partner on guidance, implementation, research, and/or funding of malaria control initiatives. Country-level experts represented views from Angola, DRC, Kenya, Malawi, Mozambique, Madagascar, South Africa, Tanzania, and Zambia. All interviews were conducted between April 17 and May 3, 2018 and were analyzed for key insights on opportunities for and barriers to SMC expansion into SEA. A desk review was conducted concurrent with these interviews to summarize information on the malaria control portfolios of 11 selected countries (as above plus Sudan and Zimbabwe), including information on malaria intervention policies/strategies and drug resistance.
Potential user acceptability of and design preferences for contraception administered by microneedle patch technology (2017)
Co-funded by USAID’s Office of Population and Reproductive Health and Interagency Agreement funds from the NICHD
Contributed to design and implementation of research to understand preferences of users – both contraceptive clients and clinicians – for key product attributes (e.g., usability, size, wear time, pain, disposal) of a contraceptive microneedle patch to inform the target product profile.
Led design of initial qualitative consultations with product developers and potential end users in African contexts to inform a discrete choice experiment (DCE) that helped to identify key trade-offs (e.g, size versus pain) and deal-breaker barriers to acceptability.
knowledgesuccess.org/2019/11/25/why-were-excited-about-the-microneedle-contraceptive-patch/
Patient Centered Outcomes Research Institute (PCORI)
This project, also known by its topical study area as RAMP-UP: Research around Medication Use during Pregnancy – User Perspectives, was a methodological research study with the goal of assessing the differences in qualitative data collection modalities in terms of the data generated. The study employed a design in which participants were randomly allocated to a focus group or individual interview condition and then systematically allocated to one of four data collection modalities: face-to-face, online video-based chat, online text-based chat (synchronous), and online message board (asynchronous). We found that mode of data collection did not have much effect on the number or type of themes identified in the data, though there were some differences in the amount of sensitive information disclosed and participant satisfaction with different modes of focus groups. Easy-read summaries of findings here: