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𝙄𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙖 𝙘𝙪𝙨𝙩𝙤𝙢 𝙬𝙤𝙧𝙠 𝙤𝙛 𝙖𝙧𝙩? 𝙒𝙖𝙣𝙩 𝙩𝙤 𝙡𝙚𝙖𝙧𝙣 𝙢𝙤𝙧𝙚? 𝘾𝙡𝙞𝙘𝙠 𝙃𝙚𝙧𝙚 ⇨
This course will cover the business of art and design, visual documentation, professional
presentation, and development strategies for a variety of careers in the arts. Course content will
introduce students to basic business practices including self-promotion, filing taxes, copyright,
pricing and selling artwork/design services, resume building, and will include programming in the
Atlanta area. Students will leave this course with an understanding of how to develop and maintain a
career in the arts following graduation.
Brand Guide & Stationary
Brand Guide & Stationary
11x17
Phase 1: Begin Type treatmentsPhase 2: Thumbnail sketches: (By hand)While you are doing your type treatments you should be coming up with ideas for the symbol for your logo. This can be pictorial or abstract.Refined more detailed hand sketches. These are based on the first set of sketches, but they have been narrowed down by the art director.Phase 3: Refine logo ideas in the computerThis is where you will scan your refined sketches and work in illustrator to trace and create logo symbols based on your sketches.In the computer, (Illustrator) match your final symbols with your type treatments.Phase 4: Final logo decision:Layout your designs on pages in a neat and orderly manner. The art director will decide on the final logo. She is the client as well, so it is her decision. But it is up to the designer to convince her of the one you think is the best.Phase 5: Stationery set:Letterhead 8.5 x 11, Business Card, Envelope Phase 6: Logo Identity Guide sheet
ObjectiveUnderstand practical usage of a graphic signifier in brand identity designAdvance skills in logo making, systematic visual structure, grid, and typographic hierarchy building through clear visual communication, and pragmatic yet experimental brand identity designEngage in research, ideation, and concept development to produce a design systemDemonstrate an understanding of target audience and design contextsImplement a consistent brand voice across design formats and materialsArticulate ideas through visual, verbal, and written languages
Climate Change
Climate Change
ObjectiveGlobal warming is one of the most debated topics of our time, with strong views on both sides. As a designer, your task is to communicate a powerful message, either supporting the reality and urgency of global warming or questioning common perceptions of it. You will research factual arguments, use design strategies that promote credibility, and select a format that best fits your message.The challenge is to balance creativity with data and create a design that persuades the viewer to reconsider their perspective.
Phase 1: Research and Define the MessagePhase 2: Audience Analysis and Strategy PlanningPhase 3: Initial Concept and Visual ExplorationPhase 4: Design DevelopmentPhase 5: Finalization and Submission/Presentation and Critique
Book Cover Design
Book Cover Design
Project Brief For each of the three books, you will be tasked with designing a unique cover that embodies a cohesive concept, tying them all together.Learning Objective
- Capture the essence or theme of the individual book while also hinting at its connection to the series as a whole
- Effective use of typographic hierarchy and contrast in book cover design
- Effective integration of imagery and color in poster design
Contents14 events Contents PageCalendar pageHow to Order Form & Seating ChartMap & DirectionsPrice & SubscriptionsPhase 1: Visual Research: 6-10 each EventsContents PageCalendar pageHow to Order Form & Seating ChartMap & DirectionsPrice & SubscriptionsPhase 2: Thumbnail sketches
Project Brief To create a brochure that gives a look an feeling to the a performing art center brand. The brochure should provide the target market with information about the events scheduled over 1 or 2 seasons at the performing art center of your choice. In addition, the brochure should that captures the attention of the demographic while depicting the nature of the a respectable and large center.FINAL PRODUCTBrochure PagesThis depends on how many events are designed on a page or spread. You must have at least 14 events. The page count should be in sets of 4’s. So, for example you can not have 15, 22, or 34 pages. The pages must be able to be divided by 4 as whole numbers. Example: (4, 8, 12, 16, 20, 24, 28, 32, 36, 40, 44, 48, 52, 56, 60,....) SIZE: The size should be a standard size. So measure out some of the sizes in the examples shown in class. It can not be 8.5 x 11 or 5.5 x 8.5. Here are some size
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