Us Toilet Paper Market Overview: Analyzing Key Industry Trends

Us Toilet Paper Market Size By Applications, By Type, By End-User, By Deployment & By Technology 2032

Toilet Paper Market was valued at USD 20.5 Billion in 2022 and is projected to reach USD 27.3 Billion by 2030, growing at a CAGR of 4.0% from 2024 to 2030.

The U.S. toilet paper market, valued at approximately USD 10.74 billion in 2023, is projected to reach USD 16.52 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.90%. This growth is driven by increased consumer awareness of hygiene, a rising demand for sustainable products, and innovations in product offerings. The market is segmented into 1-ply and 2-ply toilet papers, with the 2-ply segment expected to dominate due to its enhanced strength and durability. The household segment is the largest end-user, reflecting the essential nature of toilet paper in daily life. Distribution channels include convenience stores, supermarkets, e-commerce platforms, and others. Key players in the market include Procter & Gamble, Kimberly-Clark Corporation, Georgia-Pacific, and Essity AB. The market faces challenges such as rising raw material costs and environmental concerns, but opportunities exist in the expansion of e-commerce and the development of eco-friendly products. The market's future growth will depend on manufacturers' ability to innovate and meet evolving consumer preferences. citeturn0search2

Get an In-Depth Research Analysis of the Global Toilet Paper Market Size And Forecast [2025-2032]

Who are the largest Global manufacturers in the Toilet Paper Market?

• Procter & Gamble

• Kimberly-Clark

• Georgia-Pacific

• Metsa Group

• Essity (from SCA)

• Oji Holdings

• Cascades

• Sofidel

• Resolute (Atlas Toilet Papers)

• First Quality

• Clearwater

• Irving

• Kruger

• WEPA

• Empresas CMPC

• Hengan Group

• APP (Sinar Mas Group)

• C & S Paper

By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.

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What are the factors driving the growth of the Global Toilet Paper Market?

Growing demand for below applications around the world has had a direct impact on the growth of the Global Toilet Paper Market

By Product Type

• Single-ply Toilet Paper

• Two-ply Toilet Paper

• Three-ply Toilet Paper

• Luxury Toilet Paper

• Eco-friendly Toilet Paper

By Material Type

• Virgin Fiber Toilet Paper

• Recycled Fiber Toilet Paper

• Bamboo Toilet Paper

• Biodegradable Toilet Paper

• Processed Chlorine-free (PCF) Toilet Paper

By End User

• Residential

• Commercial

• Institutional (Schools, Hospitals, etc.)

• Industrial

• Horeca (Hotels, Restaurants, Cafes)

By Packaging Type

• Rolls

• Sheets

• Bulk Packaging

• Dispensers

• Travel Packs

By Price Range

• Economy Range

• Mid-range

• Premium Range

• Value Packs

• Subscription Services

Which regions are leading the Global Toilet Paper Market?

• Global (United States, Global and Mexico)

• Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)

• Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)

• South America (Brazil, Argentina, Columbia, etc.)

• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Detailed TOC of Global Toilet Paper Market Research Report, 2024-2032

1. Introduction of the Global Toilet Paper Market

• Overview of the Market

• Scope of Report

• Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Reports

• Data Mining

• Validation

• Primary Interviews

• List of Data Sources

4. Global Toilet Paper Market Outlook

• Overview

• Market Dynamics

• Drivers

• Restraints

• Opportunities

• Porters Five Force Model

• Value Chain Analysis

5. Global Toilet Paper Market, By Type

6. Global Toilet Paper Market, By Application

7. Global Toilet Paper Market, By Geography

• Global

• Europe

• Asia Pacific

• Rest of the World

8. Global Toilet Paper Market Competitive Landscape

• Overview

• Company Market Ranking

• Key Development Strategies

9. Company Profiles

10. Appendix

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