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What is a Marketing Plan?
A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame.
Marketing Plan Packages
Marketing Plan Packages
Basic
Basic
$449
Campaign
Campaign
$995
Strategic
Strategic
$1,499
Premium
Premium
$1,999
Custom Plan
Custom Plan
Submit a Request for Pricing Info
Our Process
Our Process
ECM builds a Marketing Plan working hand in hand with businesses to ensure goals of the business are being met and increasing your bottom line. Current marketing determines your future ROI. We build a cohesive plan designed to improve your ROI. Understanding each unique marketing environment and applying current techniques ensures businesses can achive the future goals.
Each plan is designed to fulfill the needs of the business
MARKET RESEARCH
Current Situation Competitive Alternatives Differentiated Points of Value
“SWOT” ANALYSIS"
Strengths Weaknesses Opportunities Threats
MARKETING OBJECTIVES
Pricing Positioning Branding Promotion Place Product
EXECUTIVE SUMMARY
Mission Statement Goal Outline
TARGET MARKET
Product/Service Research Competition Test Marketing
MARKETING STRATEGIES
Tactics Segmentation Tactical Plan Timeline
DISTRIBUTION CHANNELS
Networking Segmentation Messaging Positioning
ACTION PLAN
Budget Planning Aims & Objectives Campaign Management
TRACKING RESULTS
Measured Progress Performance Analysis Monitoring Results Sales Analysis Market Share Analysis Expense Analysis Financial Analysis
For questions, please email us at Info@emeraldcitymktg.com
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