What Is Email Marketing?

Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there. you can use email marketing for lead generation, lead nurturing, and sales. email marketing has an ROI of $36 for every dollar spent, meaning it deserves a place in every marketer’s toolbox

GetResponse is one of the most popular email marketing tool for email marketing

What is GetResponse?

GetResponse is an email marketing and online campaign tool. You build and manage online campaigns for different business goals.

Using Getresponse, you can create leads with signup forms, landing pages, and webinars. You send newsletters, automated emails, and create Facebook ads. Track everything with analytics and reporting. You can even create websites with GetResponse in the full set of the sales funnel tools. The experience feels simple with the drag and drop editor. You choose an element like text, video, button, image and drag it onto your content. GetResponse offers pre-built templates so you can create the content you want with ease.

Visit official website of GetResponse

GetResponse features

1. Email marketing

GetResponse as a powerful email builder software helps you create a good design email with easy drag and drop to engage with your audience with professional email templates, and proven deliverability.

It allows you to send newsletters for special updates and offers, and also create automated emails to increase online sales. It delivers the emails at the right time to the inboxes directly and also you can create transactional emails for reminders.

Email marketing sub features

• Email creator

• Autoresponders

• Email analytics

• Transactional emails

• List management

2. Website builder

Without the requirement of coding skills, you can create a website for your business at GetResponse. It provides absolutely stunning designs, and just add your creativity with the website builder tool to build the website that you want. Use its customizable templates that match your business niche and promote your business through all your marketing platforms.

In reality, building a website is not an easy task, but with GetResponse it is easy to create an excellent website within seconds and it will be 100% responsive & mobile-friendly, you can review designs how it works on various devices. Firstly, pick the elements that are required for your website, secondly, proceed to customize it. Finally, with just one click manage your website design as it offers various designing tools from font to color and more.

Website builder sub Features

• AI-powered creator

• Predesigned templates

• Drag-and-drop editor

• Forms and popups

• Domain management

3. Marketing automation

Use the visual automation builder to take customers through the buyer’s cycle. Create campaigns with prebuilt workflows or personalize automations, nurture new subscribers with automated emails, personalize messages and recommend products to customers.

Marketing automation sub Features

• Tags and scores

• Automation flows

• Abandoned cart emails

• Website visitor tracking

• Product recommendations

4. Webinars

GetResponse comes with a webinar builder, so without any download options, you can create webinar sessions. The main agenda for any business is to grow the conversion rates by connecting and engaging with the customers. By conducting webinars, you can do that easily, and along with that you can perform

One can host unlimited webinar sessions. It allows up to 1000 live attendees to the webinar sessions.

You can even share the stage with two or more presenters.

The best part is you can store your webinar recording sessions which are up to 20 hours.

Webinars sub Features

• Screen sharing

• Call-to-action button

• On-demand webinars

• Whiteboard

• Polls and surveys

5. Paid ads

Create paid ads from the platform to add subscribers.

Engage existing subscribers with optimized ads,

identify audiences with similar interests and retarget landing page subscribers who didn’t convert with relevant ads.

Run ads regularly to promote your products and services up-to-date.

Paid ads sub Features

• Facebook ads

• Google ads

• Facebook Pixel

• Social ads creator

6. Landing pages

Build landing pages to build your digital footprint, generate leads, sell products and promote webinars. Use over 200 pre-made templates and optimize landing pages to increase site visits.

Landing pages Features

• Facebook Pixel

• Signup forms

• Popups

• Countdown timer

• Ecommerce tools

7. Conversion funnel

GetResponse offers ready-made funnels to build landing pages, automate your emails, sell your products/services, and many more.

Conversion funnel sub Features

• Sales funnel

• Lead magnet funnel

• List building funnel

• Webinar funnel

• Ecommerce tools

8. Live chat

Let customers contact the business directly with live chat. Apply custom fields and tags to segment contacts according to their chats. Enable live chat from emails and landing pages.

Live chat sub Features

• Customization tools

• Chat availability

• Visitor capture form

• Chats notifications

• Chats analytics

9. Web push notifications

Web push notifications are one of the strategies for online businesses to boost website traffic as well as conversion rates. This technique is to engage with your audiences and convert them into customers.

Return back your old visitors to your website with web push notifications.

Turn your new stranger’s visitor into customers with opt-in forms.

It is an essential strategy in the marketing toolkit.

To engage with customers, send pop-ups with offers and updates regularly.

Web push notifications sub Features

• Custom prompts

• Unlimited notifications

• Web push analytics

• Automated notifications

10. SMS marketing

Use SMS marketing to reach your customers directly.The most effective way of reaching your audience, built right into your marketing automation platform.

SMS marketing sub Features

• SMS editor

• URL Shortener

• SMS Reports

What does GetResponse cost?

Let’s have a look at GetResponse pricing.

GetResponse email marketing platform comes with 4 plans. You can compare their plans here.