Rooted-In

Below is an excerpt from Rooted-In, the Vera Bradley footwear collection.

Pattern Ideation and Exploration

Part of Vera Bradley's mission is to spark joy in their customers through their bold patterns, so research was conducted on their existing patterns as well as patterns that align with the historical periods in which each shoe takes inspiration from.

Vera Bradley often has two different patterns for the inside and outside of a product, so an outer and inner pattern was developed for the RiOTGrrrl style as it was being developed as a prototype.

Pattern Application

Vera Bradley often has two different patterns for the inside and outside of a product, so an outer and inner pattern was developed for the RiOTGrrrl style as it was being developed as a prototype.

Cougar Classic Logo

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