There's actually no consensus on what this genre of ambient music is called: Lo-Fi, beats, jazzhop and chillhop all get used to describe these tranquil, loop-based instrumental tracks with an unobtrusive backbeat. But one thing is certain: its popularity has exploded with the advent of music streaming services.

One of the obstacles to building a distinctive profile as a producer is the predominance of curators in chillhop's dissemination. People are familiar with Lofi Girl (formerly ChilledCow), which has more than 9 million subscribers on YouTube, and popular playlists such as Spotify's lofi beats (4.3 million likes), but much less so with the individual chillhop musicians they feature.

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"Whilst still in its infancy, it can sometimes be difficult to see where the scene is headed, but I'm confident that there will always be a space for beat-makers and other instrumental acts to showcase their work; whether it's on a larger commercial scale like we're seeing with chillhop now, or deep in the corners of undiscovered SoundCloud accounts."

Lofi hip hop (also known as chillhop and lofi beats to study to[3]) is a form of downtempo music[4][5] that combines elements of hip hop and chill-out music.[6] It was popularized in the 2010s on YouTube.

In 2015, a form of downtempo music tagged as "chillhop" or "lo-fi hip hop" became popular among YouTube music streamers. Most, if not all, of the content used in YouTube videos was primarily published on SoundCloud. By 2018, several of these channels had millions of followers. One DJ, Ryan Celsius, theorized that they were inspired by a nostalgia for the commercial bumpers used by Toonami and Adult Swim in the 2000s, and that this "created a cross section of people that enjoyed both anime and wavy hip-hop beats".[8] These channels equally functioned as chatrooms, with participants often discussing their personal struggles.[17] By 2018, Spotify's "Chill Hits" playlist had 5.4 million listeners and had been growing rapidly.[4] be457b7860

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