Academic Services

International Associations

- since 2016: National Representative for France, International Association on Public and Nonprofit Marketing (IAPNM)

- since 2010: Member of Several Academic Associations: European Marketing ACademy (EMAC), Association for Consumer Research (ACR), Academy of Marketing Science (AMS), Consumer Culture Theory (CCT) 

Editorial Activities

- Co-Guest Editor of the 2024 Special Issue on « Marketing and sustainable Business Models », Décisions Marketing

Editorial Board Member, Recherche et Applications en Marketing (since 2025), Décisions Marketing (since 2024), International Review on Public and Nonprofit Marketing (2016-2019)

- Ad Hoc Reviewer for Journals including Décisions Marketing, International Review on Public and Nonprofit Marketing, Recherche et Applications en Marketing, Journal of Cleaner Production, Revue Française de Gestion, Revue de l’Organisation Responsable

Conference Service

- Member of the Scientific Committee of the International Congress on Public and Nonprofit Marketing Conference, of the 2024 afm International Conference and of various research workshops 

- Regular Reviewer for Academic Conferences, including afm International Conference, World Marketing Congress de l’Academy of Marketing Science (AMS), AMA Marketing + Public Policy Conference, European Marketing ACademy Annual Conference (EMAC), Consumer Culture Theory (CCT) Conference, afm-Endorsed Workshops 

- Session Chair at Various Academic Conferences

Doctoral and Research Supervision

- 2021-2026: PhD Co-supervision, with Parguel B., of Anne Carminati, Université Paris-Dauphine PSL, Paris, France

- 2023 and 2025: Member of the Doctoral Colloquium Review Panel of the French Marketing Association (afm)

- since 2021: Member of the Selection Committee for the French Marketing Association (afm) Best PhD Dissertation Award in Marketing

Service to the Institution

Member of University governing boards

- since 2026: Member of the “Impact” Team of the Thema Research Center (research dissemination, outreach, and communication)

- since 2026: Knowledge Transfer Officer for Thema Research Center (PUI – University Innovation Cluster Program - CY Transfer)

- since 2017: Member of the Governing Board of the Thema Research Center (approximately 70 permanent researchers and 60 doctoral and postdoctoral researchers)

- since 2013: Elected Member of the Governing Board of the Institute of Economics and Management at CY Cergy Paris Université (approximately 2,600 students)

Recruitment and promotion committees

- Chair and Vice-Chair of Selection Committees for the Recruitment of Assistant Professors at CY Cergy Paris Université

- Member of Recruitment and Selection Committees for Assistant Professor positions at other universities

- Member of Recruitment and Selection Committees for Temporary Teaching and Research Assistant (ATER) positions at CY Cergy Paris Université

Individual Doctoral Monitoring Committees (CSI)

- Member of the PhD Student Monitoring Committee of students at CY Cergy Paris Université or other universities

Academic Leadership and Administrative Responsibilities

- since 2023: Chair of the Admissions and Graduation Boards for the Global BBA Programme, ESSEC Business School

- since 2020: Gap Year Programme Coordinator (student internships and international mobility between the first and second years of the Master's programme), CY Cergy Paris Université

- since 2019: Director of the Marketing Track within the Master's Programme in Management (resulting from the merger of three specialized tracks), CY Cergy Paris Université

- since 2015: Director of the International Marketing in Perfumery and Cosmetics Track (M2 MIPC), Master's Programme in Management, in partnership with ESSEC Business School and ISIPCA

- 2013-2019: Founder and Director of the Marketing and Communication Track, Master's Programme in Management, CY Cergy Paris Université

- since 2013 : Supervisor of experiential learning projects in partnership with companies

- since 2013: Supervisor of Master's Theses and Internship Reports

Teaching and educational service

- 2020-2021: Member of the Selection Committee for the French Marketing Association (afm)  Teaching Innovation Award

- 2016-2018: Member of the Selection Committee for the French Marketing Association (afm) and CCMP Best Teaching Case Award

- since 2006: Lecturer in Undergraduate and Graduate programmes (Bachelor's Year 3 to Master's Year 2): marketing, communication, sustainable marketing, consumer behavior, qualitative research methods, product and brand marketing...