For the Xperi and Adeia investor day, Eli Marcus managed a unique event focusing on their spin transaction. The event included a pre-recorded segment followed by live Q/A sessions. The CEO of Xperi explained the rationale behind the spin, followed by individual investor day presentations for both companies. A single stage was innovatively used, distinguished for each company by the strategic use of colored lighting. For Adeia, an innovation sizzle video was produced showcasing their head of semiconductor and media engineering. This video, serving as a potential HR recruitment tool, captured the engineers discussing the excitement of working at an innovation-driven company, anticipating technologies that will emerge 10-20 years into the future, emphasizing Adeia's forward-thinking approach.