The CEO of Elie Saab Group, Elie Saab Jr. Shares His Vision for the Brand

The New Chapter In Haute Couture

The Elie Saab House, long admired for its breath-taking luxury and timeless elegance, is entering an exciting new era. Under the astute guidance of the new generation of thoughtful leaders, it is not merely going with the flow of change but embracing it by being willing to grow even more with its legacy.

Leadership as a Way to role humanizing heritage

Elie Saab Jr. is the CEO who has a rich perspective of the fashion house. Balancing the art of business with an understanding of cultural sensitivity, he preserves the legacy of his father whilst being able to identify with current global audiences. His stress is to remain close to the tradition-with the capacity to change, so as to suit the modern tastes and lifestyles.

Expanding Beyond Red Carpets

With this company leadership the brand is expanding. The essence of haute couture has not changed, but ready-to-wear items, perfumes and home items now depict the classy look of the brand. The collections are created with powerful narrative to be authentic and aspirational.

Artistically-based, Strategic Growth

Elie Saab Jr is a big believer in growth without compromising on creativity. Major stores and experiential pop-ups continue to debut in major cities, so that customers can interact with the brand in cities all over the world. The digital intervention and immersive retail enable contact with fashion on an emotional level, regardless of the location.

Innovation that are Non-Compromising

As the brand parts ways with antiquated channels and embraces all sorts of modern technologies, such as online showcases and optimized online shopping, exquisite craftsmanship stands in the center. The look and feel of the dress come through embroidery, cutting and detail, qualities which have led to the brand being classed as elegant. Each masterpiece is a combination of creativity and accuracy, which would be fascinated by connoisseur and the follower of the trends.

An inheritance to be inherited with grace

Elie Saab Jr has been able to perfectly combine past and present and as such, the brand has developed in a responsible way. He maintains a leadership principle of meaningful growth, socially responsible production, and cultural relevance. It is an emphasis on making people beautiful, not only by means of clothing, but also by carefully designed life experiences.

What Makes This Important Today

To fashion mavens, this occasion is more than just a transition- it is a sequel that is written in style. The brand under the management of Elie Saab Jr. has been extremely appealing, but more dematerialized. His new, but at the same time respectful manner promises that the legacy will not be lost and will continue to resonate with very selective customers in the world.

Desire to Embrace Style with Substance?

Find out how the Elie Saab brand is transforming with new management teams- but without forgetting its soul. Iconic couture, carefully crafted products, and the story of the brand rule since the guiding hand of Elie Saab Jr. is directed at beauty, balance and continuity. From ateliers to global runways, see the vision of Elie Saab Jr. come to life.