Active Nutrition Market was valued at USD 14.1 Billion in 2022 and is projected to reach USD 24.4 Billion by 2030, growing at a CAGR of 7.5% from 2024 to 2030.
From 2023 to 2033, the active nutrition market is expected to undergo further transformations, with demand anticipated to increase substantially. One major factor contributing to this demand is the evolving nature of consumer preferences. As consumers become more health-conscious, there is a growing interest in personalized nutrition. Consumers are increasingly looking for products tailored to their individual fitness goals, dietary restrictions, and personal preferences, such as plant-based proteins or keto-friendly options.
The rise of e-commerce and digital marketing is another key driver for the active nutrition market’s growth. With the increasing popularity of online shopping, consumers now have easier access to a wide range of active nutrition products, allowing them to compare prices, read reviews, and make informed choices. Additionally, influencer culture on social media platforms has significantly impacted the way brands reach their target audience, increasing their visibility and demand.
With technology advancing rapidly, we are also seeing the incorporation of smart packaging and enhanced ingredients that boost the efficacy of active nutrition products. Innovations such as functional foods and personalized nutrition plans, along with data-driven insights, will redefine how consumers engage with nutrition products in the future.
As we look ahead, the role of sustainability in the active nutrition market is expected to become more prominent. Companies are increasingly adopting eco-friendly packaging, plant-based ingredients, and transparent sourcing practices in response to growing consumer demand for sustainability. The active nutrition market will not only thrive due to health trends but also the societal shift towards environmental responsibility.
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Between 2018 and 2022, the active nutrition market experienced a steady growth trajectory. This was driven by rising awareness of health and wellness, the growing demand for supplements, and an increasing shift towards healthier lifestyles. During this period, the market benefitted from a surge in fitness trends, with more people adopting gym memberships, participating in sports, and seeking to enhance their physical performance. Additionally, innovations in active nutrition products, such as protein bars, powders, and ready-to-drink shakes, played a significant role in shaping market growth.
Glanbia plc
Hormel Foods Corporation
PepsiCo
General Nutrition Centers
Abbott Nutrition
GlaxoSmithKline plc
Clif Bar & Company
Post Holdings
The Nature's Bounty
Muscle Pharm
Atlantic Multipower UK Limited
Herbalife International of America
Gametime Hydration
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Active Nutrition Market
Sports Nutrition
Protein Supplements
Based on Types the Market is categorized into Below types that held the largest Active Nutrition market share In 2023.
Consumer Health
Soft Drinks
Packaged Food Products.
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Active Nutrition Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Active Nutrition Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Active Nutrition Market, By Type
6. Global Active Nutrition Market, By Application
7. Global Active Nutrition Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Active Nutrition Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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