SEO Case Study

Client Overview

Delon Jobs is a recruitment platform specializing in connecting job seekers with employers across Nigeria, with a significant focus on opportunities in Lagos. The platform offers a wide range of job listings, including positions in education, research, IT, and more.

Objective

To improve Delon Jobs' organic search visibility and increase website traffic by implementing comprehensive SEO strategies

Challenges Identified

Low Organic Traffic

The website was heavily reliant on paid advertising, with minimal traffic from organic search results

Keyword Optimization

The site lacked targeted keywords, leading to poor search engine rankings for relevant job-related queries.

On-Page SEO Issues

There were several on-page SEO shortcomings, including missing meta tags, poorly structured URLs, and lack of internal linking.

Content Gaps

The website had limited high-quality, engaging content to attract and retain users

SEO Strategies Implemented

Comprehensive Keyword Research

Utilized tools like Google Keyword Planner and SEMrush to identify high-volume, job-related keywords relevant to the Nigerian job market.
Focused on long-tail keywords such as "IT jobs in Lagos" and "education sector vacancies Nigeria" to target specific user intents.

On-Page Optimization

Optimized meta titles, descriptions, and header tags to include targeted keywords.
Improved URL structures to be more descriptive and keyword-rich.
Enhanced internal linking to distribute page authority and improve crawlability.

Content Development

Created a blog section featuring articles on job search tips, industry trends, and career advice to engage users and improve dwell time.
Developed detailed job category pages with informative content to enhance user experience and SEO performance.

Technical SEO Enhancements

Improved site speed by optimizing images and leveraging browser caching.
Ensured mobile-friendliness through responsive design adjustments.
Submitted XML sitemaps to Google Search Console for better indexation.

Backlink Acquisition

Conducted outreach to reputable Nigerian educational institutions and industry blogs for guest posting opportunities.
Earned backlinks from local news outlets by providing press releases about Delon Jobs' services and success stories.

Results Achieved

Organic Traffic Growth

Achieved a 40% increase in organic traffic within six months, reducing dependency on paid advertising.

Improved Keyword Rankings

Secured top 10 positions for targeted keywords such as "Lagos job vacancies" and "IT jobs in Nigeria."

Enhanced User Engagement

Observed a 25% increase in average session duration and a 15% decrease in bounce rate, indicating improved user experience.

Higher Conversion Rates

Noticed a 20% uplift in job application submissions, translating to more successful matches between employers and job seekers.