This project aimed to create a 2025 calendar that reinforces BAZIC’s role as an “Everyday Essential” by highlighting its products in real-life, year-round moments, and bringing a fresh, fun, and trend-forward energy to the brand.
本項目旨在打造一套 2025 年度掛曆,通過在全年真實的場景中呈現產品,強化 BAZIC 作為‘生活必需品 (Everyday Essential)’的品牌定位,並為品牌注入清新、有趣且緊跟潮流的現代感。
This calendar features modern minimalist scenes—classrooms, offices, and creative hubs—where real BAZIC products are 'collaged' into vector illustrations. This interplay of digital art and tangible texture transforms stationery from mere tools into essential elements of modern lifestyle aesthetics.
本月曆設計以現代簡約的插圖場景為基調,通過插圖勾勒出教室、辦公及創意空間等生活剪影,“拼貼”真實的 BAZIC 產品。這種虛實結合的藝術處理,讓文具不再僅僅是工具,而是現代生活美學的一部分。
Each month’s design was purposefully sequenced to match seasonal activities and cultural touchpoints, ensuring the visuals felt familiar and meaningful.
From start to finish, the calendar reinforces that BAZIC is here to meet everyday needs.
我們根據時令與文化活動來規劃每月的視覺主題,讓設計走入生活,顯得既親切又有意義。通過這本掛曆,我們再次強化了 BAZIC 始終陪伴在使用者身邊的品牌形象。