Hong Kong native.
Hong Kong native.
LA trained.
LA trained.
Globally minded.
Globally minded.
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About Me
About Me
My creative foundation was shaped in Los Angeles, bringing a cross-cultural perspective back to my home city of Hong Kong. I specialize in bridging the gap between visionary brand identity and tangible product development, helping brands elevate their presence through intentional design.
Focusing on Branding, Visual Strategy, and Product Aesthetics, I transform ideas into impactful identities that resonate on a professional level. My goal is to ensure every project goes beyond aesthetics—enhancing product presentation across digital and physical spaces to add tangible value to my clients' businesses.
關於我
關於我
我的創意基石奠定於洛杉磯，這段經歷為我回歸家鄉香港後的創作注入了跨文化的獨特視角。我擅長在前瞻性的品牌識別與實體產品開發之間建立橋樑，透過具目的性的設計，協助品牌提升影響力。
專注於品牌識別、視覺策略與產品美學，我致力於將創意轉化為具有共鳴的視覺語言。我的目標是確保每個專案不只停留在美學層面，更能透過優化數位與實體空間的產品呈現，為客戶的業務創造實質價值。
📍 Currently based in Hong Kong | 現居香港
🧳 A wanderer at heart with a mind full of curiosity. | 永不停歇的探索者，在世界的每個角落尋覓美學。
🛠️ A maker at heart who finds joy in the tactile art of crafting. | 熱愛創作，執著於每一份手作工藝的純粹。
Let’s Talk︎︎︎↴
Let’s Talk︎︎︎↴
Education
Education
California State University, Long Beach
California State University, Long Beach
— Bachelor of Arts in Studio Art,
— Bachelor of Arts in Studio Art,
— Bachelor of Fine Arts in Graphic Design
— Bachelor of Fine Arts in Graphic Design
Experiences
Experiences
專業經歷
專業經歷
Bazic Products - In-house Graphic Designer
Bazic Products - In-house Graphic Designer
內聘平面設計師
California 加州, 2022- 2025內聘平面設計師
Established a scalable product workflow and produced high-impact visual assets for Shopify, Amazon, and Walmart. Collaborated cross-functionally to deliver marketing campaigns, directed brand animations, and led packaging design while ensuring brand consistency.
建立標準化產品開發流程以提升團隊產能，並針對 Shopify、Amazon 等平台打造高轉化視覺。主導品牌動畫與包裝設計，確保跨管道視覺一致。
獨立設計師
Hong Kong 香港, 2025- current獨立設計師
Produced high-converting product videos, infographics, and lifestyle imagery for Amazon, brand websites, and global marketplaces.
為 Amazon、品牌官網及各大電商平台策劃並製作產品動態影片、資訊圖表（Info Images）與情境生活照（Lifestyle Images）
Freelancer - Graphic/ Motion Graphic Designer
Freelancer - Graphic/ Motion Graphic Designer
獨立設計師
California 加州 | Hong Kong 香港2018- Current獨立設計師
Project Highlights |
Project Highlights |
專案精選
專案精選
Unplugged Performance
California 加州Unplugged Performance
Designed and animated a custom YouTube logo intro and dynamic outro for their channel.
策劃並執行 YouTube 頻道全套動態方案：包含定製化 Logo 片頭動畫及動態片尾設計。藉由流暢的視覺轉場與品牌元素整合，提升頻道整體視覺層次與專業度。
BookBase
California 加州BookBase
Developed a custom animated logo for BookBase to create a more dynamic and memorable brand presence.
設計品牌Animated Logo，旨在強化數位時代下的品牌辨識度。藉由動態視覺的帶入，不僅優化了品牌在螢幕上的呈現品質，更有效提升了用戶的品牌記憶與信任感。
Central Orange County Optometry
California 加州Central Orange County Optometry
Developed a comprehensive brand logo for Central Orange County Optometry, tailored to enhance professional recognition and patient trust.
設計品牌 Logo，通過視覺語言提升診所的專業認可度與患者信任感。
上水宣道堂睦愛家庭服務中心 壁畫設計
Hong Kong 香港2025 & 2026上水宣道堂睦愛家庭服務中心 壁畫設計
Conceptualized and designed a signature mural for a newly established site, overseeing all phases from initial sketching to final application.
為新建項目提供壁畫視覺解決方案，深度參與從手稿創作到成品落地的每一個環節。
昌明眼鏡 Charming Optics Limited
Hong Kong 香港2025- current昌明眼鏡 Charming Optics Limited
Multidisciplinary Designer for Charming Optics: Developed a comprehensive brand logo, frame product development, and exhibition space design.
設計品牌 Logo、產品研發與參與展位空間設計。
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