Embedded Files
THE DREAM TEAM
HAFSA
SENIOR TRAINING MANAGER
MENA
SAIDBEK
TRAINING MANAGER
UAE & BOQKE
ALI
LEAD EKIN TRAINER
UAE & QATAR
NAHIYA
EKIN TRAINER
OMAN | BAHRAIN | EGYPT
GLADYS
EKIN TRAINER
KUWAIT
MICHAEL
EKIN TRAINER
DUBAI MALL
MANOLITO
EKIN TRAINER
ABU DHABI
RUDELITO
EKIN TRAINER
DUBAI
REBEKKA
EKIN TRAINER
DUBAI
HOSSAM
TRAINING MANAGER
KSA
SARA
EKIN TRAINER
KSA CENTRAL PROVINCE
ABDUL ELGHANY
EKIN TRAINER
KSA EASTERN PROVINCE
BADER
EKIN TRAINER
KSA CENTRAL PROVINCE
ESRAA
EKIN TRAINER
KSA WESTERN PROVINCE
H1 RECAP
Q1 SNAPSHOT
NUMBER OF SESSIONS: 146 | NUMBER OF HOURS: 362 | ATTENDEES: 1,310
Q2 SNAPSHOT
NUMBER OF SESSIONS: 205 | NUMBER OF HOURS: 645 | ATTENDEES: 1,609
ATHLETE ONBOARDING
Rookie Training Camp
Facilitated 07 Rookie Camps across the region with 80 participants
A comprehensive 3 to 5-day Nike Rookie Camp, the initial session centers around participants indulging in the brand's rich history, core values, and product knowledge. The camp strategically emphasizes honing essential skills such as sales techniques, customer service, and team-building activities to instill Nike's service ethos within the team. Delving into the intricacies of store concepts, visual merchandising, and Standard Operating Procedures (SOPs), the program underscores the critical role of layout, design, and technology integration in creating an immersive shopping experience. A day is dedicated to imparting in-depth SOP training, featuring practical exercises and assessments to ensure a thorough understanding and application of standardized procedures. Post-camp, a commitment to ongoing training and feedback sessions is maintained to foster a culture of continuous improvement, ensuring that the team remains well-equipped for the dynamic retail landscape.
The multi-faceted training approach not only equips the team with the necessary tools for operational excellence but also establishes a foundation for sustained growth and adaptability in the competitive retail environment.
Ready - Set - Go
Onboarded 72 Athletes in 8 sessions across UAE, BOQK, KSA & Egypt
Nike's RSG onboarding program is a comprehensive initiative designed to seamlessly integrate athletes into the company. The program typically begins with an introduction to Nike's History & Heritage, MVP (Mission, Vision, Purpose), and Maxims, offering insights into the organization's culture and structure. It then transitions into role-specific training, ensuring that Rookies acquire the necessary skills and knowledge for their positions. Team building and networking activities foster collaboration among teammates, while sessions on benefits, company policies, and diversity, equity, and inclusion underscore the holistic approach to Athlete’s* well-being. The onboarding process also covers in-depth product knowledge, performance expectations, and health and safety protocols.
Ongoing support mechanisms, including Mentorship programs (RSG Checklist) and regular check-ins, RSG eLearning courses, and assessment support with on-job training and contribute to a positive and supportive work environment.
Rookies at Nike can expect a dynamic onboarding experience that not only familiarizes them with the Brand’s core values and the company’s operations but also emphasizes the importance of personal growth, teamwork, and a commitment to diversity. The program aims to EQUIP, ENGAGE, and INSPIRE employees with the tools and understanding needed for success while fostering a sense of community within the broader Nike team.
ATHLETE15 CALENDAR
Customized A15 Calendar offers a unique blend of engaging content tailored to inspire and inform. This innovative calendar incorporates a series of interviews, providing an inside look into the lives of Store Athletes, Brand Ambassadors, and key figures associated with the brand. Integrated seamlessly are inspirational store features, showcasing Nike's retail spaces and their role as hubs of motivation and community. The calendar also includes updates on brand and product news, keeping Store Athletes informed about the latest releases, innovations, and events. By combining diverse elements, from personal stories to brand highlights, the A15 Calendar aims to create a dynamic and immersive experience for Retail Teams, fostering a deeper connection between the brand and its audience throughout the year.
CATEGORY CERTIFICATION
Conducted 8 sessions certified 82 Experts in 5 categories
Creating Category experts is a strategic approach to ensure in-depth knowledge and specialization. This method empowers athletes to specialize in distinct Nike categories, cultivating a profound comprehension of the category's History & Heritage, its present standing, the target consumer audience, and the products & key innovations within that particular category. The specialized training likely covers product details, market trends, and consumer preferences unique to each category.
By developing experts in individual sports and genders, Nike can provide more tailored and informed customer experiences. These Category experts are likely to play a crucial role in customer engagement, contributing to the overall success of Nike in diverse markets. This approach aligns with Nike's commitment to delivering high-performance and innovative products while catering to the unique needs and preferences of athletes and consumers across various categories.
DEVELOP NIKE LEADERS
49 Leaders Trained across 4 Sessions
Nike's "Develop Nike Leaders Program" is a strategic initiative designed to enhance leadership capabilities and facilitate growth in leadership roles. The program comprises three key elements: Emotional Intelligence, emphasizing self-awareness and effective interpersonal relationships; Problem-Solving, equipping leaders with critical thinking skills for informed decision-making; and Leadership Essentials, covering fundamental qualities such as communication, strategic thinking, and team motivation. This comprehensive approach aims to elevate leaders' skills, fostering adaptability and resilience in navigating complex organizational challenges.
By prioritizing emotional intelligence, problem-solving abilities, and essential leadership skills, Nike underscores its commitment to cultivating well-rounded leaders. The program not only addresses immediate leadership needs but also positions leaders to thrive in dynamic and demanding roles, aligning with Nike's dedication to sustained personal and professional growth within the organization.
DIGITAL TRAINING TOOLS
To leverage various platforms to enhance Athletes' knowledge in innovative ways. The use of SKU for content, Facebook for video content, and PowerPoint presentations demonstrates a versatile approach to delivering information. SKU likely serves as a centralized platform for comprehensive content, while Facebook (private group) is utilized for dynamic video content that engages athletes visually. PowerPoint presentations may provide a structured and interactive format for conveying key information. Additionally, the integration of A4A for campaigns and new releases emphasizes a targeted approach to keeping athletes informed about the latest developments. This platform likely serves as a hub for updates on campaigns, product launches, and other relevant content. The incorporation of weekly assessments is a strategic move to evaluate knowledge retention, ensuring athletes consistently grasp and apply the information presented. This combination of diverse digital platforms and regular assessments reflects Nike's commitment to providing a dynamic and effective learning experience for athletes.
A4A ( ACCESS FOR ALL )
PRIVATE FACEBOOK GROUP
SKU WEEKLY COURSES
WEEKLY ASSESSMENT
INSTORE TRAINING
171 sessions conducted across regions
Nike's in-store training is a holistic program covering essential aspects to create a well-rounded retail experience. The curriculum includes comprehensive insights into Nike's brand and product lines, aligning individual and team goals with key performance indicators (KPIs), and emphasizing exceptional customer service through the "SYPB" approach. The training further instills adherence to Standard Operating Procedures (SOP), ensuring consistency and compliance with company policies. Grooming standards are addressed to maintain a professional appearance in line with Nike's brand image.
The program goes beyond technical aspects, focusing on enhancing soft skills such as verbal and non-verbal communication to boost confidence. Additionally, it places a significant emphasis on fostering a collaborative mindset with strategies for effective teamwork, encapsulated in the "Making a Win-Win" module. This approach reflects Nike's commitment to not only ensuring a deep understanding of products and brand values but also cultivating interpersonal skills and teamwork for a positive and cohesive in-store environment.
MVP REWARDS & RECOGNITION
Nike's "Employee of the Month" initiative, often referred to as the "Most Valuable Player," is a recognition program that highlights and celebrates outstanding contributions by employees. This initiative aims to acknowledge and reward individuals who consistently go above and beyond in their roles, embodying exceptional dedication, performance, and teamwork. By designating one employee each month as the "Most Valuable Player," Nike not only recognizes their outstanding efforts but also fosters a culture of appreciation and motivation within the workforce. This initiative serves as a meaningful way to showcase and celebrate the achievements of employees who significantly contribute to the success and positive culture of the organization.
MAKE SPORTS A DAILY HABIT
Nike's vision to "Making Sports a Daily Habit" reflects a dedication to promoting regular physical activity and cultivating a healthy lifestyle. The initiative strives to seamlessly integrate sports into people's daily routines, emphasizing the transformative impact of consistent exercise and movement. By nurturing a culture where sports become a natural part of everyday life, Nike aims to inspire individuals to prioritize their well-being and experience the myriad physical and mental benefits linked to routine physical activity. In doing so, Nike aligns with customer needs, acknowledging the importance of fostering habits that contribute to a healthier and more fulfilling lifestyle, in harmony with their broader mission to motivate and enable individuals to realize their full potential through the positive and transformative influence of sports.
OTHER INITIATIVES
Nike Retail Team – Job Evaluation Exercise
A comprehensive job evaluation exercise was done in three phases to assess the performance of Retail Athletes. In the initial phase, a multiple-choice assessment evaluates crucial aspects such as Brand & Product Knowledge, and testing staff's familiarity with product features, specifications, and benefits. Additionally, Problem-Solving Skills are assessed, focusing on how employees handle situations to ensure customer satisfaction. The evaluation also includes an examination of Store Operations and Policies, gauging the staff's understanding of store procedures, warranty information, and protocols related to customer interactions.
Moving to the second phase, a detailed evaluation is conducted based on core competencies, scoring team members on their approach to the job and the skills and values they bring to their roles. Customer Service is a key focus during this phase, with assessments based on real-time sales and customer interactions. Employees are evaluated on their ability to identify customer needs, make product recommendations, overcome objections, and successfully close sales. Finally, the third phase centers on performance, measuring individual contributions to the business over the last six months, specifically focusing on individual sales and key performance indicators (KPIs).
This evaluation process ensures a thorough understanding of each staff member's capabilities and contributions, aiding in targeted development and recognition efforts.
Service Reimagined:
7 Sessions conducted & 91 participants trained
This Service program is designed to equip athletes with essential skills and principles for elevating service levels and improving the overall customer experience across diverse touchpoints. The course aims to foster a comprehensive understanding of fundamental principles, enabling participants to align customer expectations with exceptional service standards. The ultimate goal is to ensure that each interaction results in increased sales, enhanced customer retention, and a memorable customer encounter. By emphasizing the significance of consistently delivering superior service, participants are equipped to capitalize on opportunities effectively, creating positive and lasting impressions on customers. In essence, the Service Champion program empowers individuals to drive business growth by cultivating exceptional customer relationships, thereby contributing to the overall success and reputation of the organization.
The process of selecting a ‘Service Champion’ involves a structured approach in three phases. In the initial assessment phase, scoring team members based on core competencies and assessing their customer service skills during real-time interactions, including the ability to identify needs, make recommendations, address objections, and successfully close sales. The final phase involves recording Pulse feedback and observations of each candidate's on-the-floor. This meticulous three-phase process ensures a thorough evaluation of candidates, considering the practical application of customer service skills.
Breakfast Meet with Rookies
5 meets done across the region
The "Breakfast with Rookies" event is designed as an open discussion platform for athletes to provide valuable feedback and learn from industry experts about achieving success in their careers. The event adopts an informal setting, fostering a comfortable atmosphere for rookies by incorporating interactive games. The agenda includes sharing inspirational stories from seasoned professionals and creating a motivating environment. The session concludes with a dynamic question and answer segment, facilitating direct engagement and knowledge exchange between the rookies and experts. This well-rounded approach aims to not only gather insights from athletes but also create an inspiring and collaborative space for mutual learning and growth.
Coffee Catchup with Head Coaches
The coffee meet-up with store managers provides a platform for open dialogue, allowing them to express their specific requirements and articulate the support needed for their respective stores. This informal setting encourages store managers to freely share their feedback, enabling a collaborative discussion on areas where improvement or additional engagement is desired. The session serves as an opportunity to foster transparent communication, strengthening the connection between store managers and leadership. By actively listening to their insights and addressing their needs, this initiative aims to enhance overall store operations and promote a supportive working environment.
Pre-Screening Assessment
To enhance the athlete-hiring process, a comprehensive pre-screening assessment has been devised in both Arabic and English. This evaluation aims to identify candidates with the right caliber based on market needs. The assessment encompasses key competencies, language proficiency in both Arabic and English, personality alignment with Nike's values, adaptability, and market knowledge. Following the assessment, successful candidates engage in face-to-face interviews with the operations team to further explore their experiences, motivations, and cultural fit. This structured process ensures a holistic evaluation, fostering the selection of athletes who not only excel in their roles but also resonate with Nike's brand and the dynamic demands of the sports retail industry.
Google Sites
Report abuse