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The Pandemic
The Pandemic
Back in 2020, we went from living a normal world where we can go anywhere to living in a quarantine reality.
Attending movie theaters and excitingly waiting for the movie to start was always the best part. Getting situated in your seat, buying snacks, and being around family and friends built the enjoyable experience of watching a movie. Unfortunately, in 2020, the COVID-19 pandemic arose, and all public services had to close due to safety regulations. In this case, it meant that we weren't allowed to see a movie premiere in theaters anymore for the time being.
Not only was the public affected by this change, but the film industry faced a massive transformation.
The Effects on the Film Industry
The Effects on the Film Industry
During the Covid-19 Pandemic, movie theaters felt the impact of the switch to streaming services the most.
The world went from constantly going to the movie theaters to staying at home and watching films through streaming services, like Netflix and Disney+.
Movie theater companies had a shift of attendance which negatively affected them. A study done by Statista, proved that in November 2018, 28% of the public mostly preferred to watch a movie premiere at the movie theater and 15% preferred to stream it at home. In June 2020, the roles flipped, with 14% still preferring going to the movie theater while a 36% of people strongly preferred streaming services.
How COVID-19 Reshaped the Big Screen
How COVID-19 Reshaped the Big Screen
Streaming services not only changed the way we see movies, but it also changed the way movies are made. Famous movies involved with major actors are flopping due to the release of the film to a streaming services just a few weeks after the release.
The pandemic impacted the people who work in the industry and the business of moviemaking. One of the biggest setbacks was the delay of many movie releases. Big industries spoke about how they will be taking actions to these issues, one of them being good marketing.
Movie theaters felt the greatest impact. For example, AMC theaters were not happy with the fact that there was less viewers coming in to watch a film because they turned to watching them at home. It came down to only big film leagues premiering in theaters while minor leagues released through streaming services.
Even after the pandemic, the film industry hasn't bounced back to its high number of attendance and remain at a low percentage. The audiences' preferences in movie watching have mostly turned to staying at home and using a streaming service. While this negatively affected theaters, streaming services, like Netflix, took advantage and released a variety of original movies, benefitting them.
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