From the heading, you can determine that it is used as a part of marketing to promote a campaign or contest. But Contest/Campaign Hashtag is different from other types of hashtags because of its time limitation.

Contest/Campaign Hashtag has a start and end date. Brand and business create these types of hashtags to increase the reach of their campaign/contest. It is also used to track the contest entries and measure how many users are going to participate in the contest.

Contest/Campaign Hashtag includes brand name but it is recommended to use multiple hashtags to promote your content. You can also ask followers, to use the campaign hashtag with the content details in return they may get attractive prizes or incentives.

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