4 Essential Tips to Design an Effective Business Card

The company card is one of the best marketing tools to spread brand awareness. It can become a great ally to build a strong network. As a business owner, you must consider including a company card because it will help showcase your brand's personality. And it doesn't end here - a company card can help elevate your sales rate by encouraging potential customers to visit your website or other online platforms to look at your products and services.

To make your company card an effective one you must think about the impression it will leave. So making it attractive with a brand-relevant message is a necessary step you must consider. Gone are the days when people used to get attracted towards a vibrant company card. Coming up with brand-relevant text is very important because even if your potential customer finds your company card to be visually aesthetic if they don't find the message relevant they will probably ignore it. Would you like that? Probably no! 

Today's blog post will talk about all the tips that will help you come up with an effective brand card. Additionally, hiring the best business card design service is the accurate way to make it happen. By blending your ideas and the company’s expertise, the professionals will help you create the most impactful company card. Hiring a professional is one thing and knowing what you must focus on for your business card is another. As your brand card is essential, here are the tips to help you create the most effective card that will set you apart from all your competitors. Let’s begin with the first point -

1. Shape and Size

When making a company card, the first essential aspect you must consider is its shape and size. What makes a business card attractive? You might be thinking it’s visuals. But will the visuals fit and look good if the card’s size isn’t perfect? There you have your answer. Shape and size hold much importance in company card making. It is the first base point that decides the overall look of your company card. 

Now, there are many shapes and sizes available in today’s digital world. You must choose a brand-relevant shape and size to make your card look stunning. For example, if you have a business that deals with IT services, you will want your company card to have a sharp and edgy look. So, you can go with the regular credit card-sized shape and size.

2. Color

The psychological urge to include your favorite color is normal. But remember, you cannot do that unless your favorite color is a part of your brand’s theme color. Making your business card around its theme colors is a wise option. Marketing professionals suggest using brand colors because it can help your potential customers remember those colors as a part of your brand identity. Also, if the color option you play with stands impactful, the next time your audience sees anything with the same color, it might remind them about your brand.

Using brand colors will help you reflect your brand personality. For instance, if you are an ice-cream brand, you surely have some vibrant colors in your branding. Using the same vibrant colors can help reflect the personality of your ice-cream business. So, while choosing your brand card’s color, remember your industry type and your business concept.

3. Text

What you put on your company card is another vital point. If the text you have chosen to display on your card doesn’t resonate with your brand, it will not work even if you follow all the aspects we mentioned in the points above. Following your brand’s tagline and understanding its concept should be your priority to come up with the best business card message.

The design, layout, shape, size, and typography have their importance in place, but these all might not work if your message isn’t eye-catchy and solid. So, consider thinking about the message your brand needs on its card.

Additionally, the tagline or message is not enough. How will your potential customer contact you? Through the contact details that you must not miss. To let your potential customer connect with you hassle-free, include these details -

• Phone number

• Website link

• Address

• Social handles (Twitter, Instagram, and Facebook)

4. Materials

Famous brands usually use cardstock for business cards. Card material comes in different thickness levels. If you hire professionals, you can consult them to get the perfect card thickness. It usually ranges between 12 and 14 points. If it is less than 12 points, your card will look brittle. It will result in your potential customers considering it non-professional. The world is going towards reusing things. So, you can think about this too. You can use materials like bamboo, recycled paper, solid fabric, and many more. It will represent the fact you follow trends and believe in sustainability. 

To Conclude,

A business card is an essential marketing tool that can help reflect your brand’s professionalism. Additionally, if you hire graphical professionals and design a trending eye-catching brand card, your customers will notice you easily. It will also help you elevate your brand identity enabling quick network building. So, what are you waiting for? Go ahead and make your business card by collaborating with good graphic designers.