Bellabeat Case Study

Bellabeat Case Study

Bellabeat is a high tech manufacturer of health-focused products for women. Our objective is to reveal more opportunities for the growth of Bellabeat App by analyzing consumers’ smart device usage data of non-Bellabeat smart devices, using the insights gained to make high level recommendations for how these trends can inform Bellabeat marketing strategy.

Bellabeat Data

Fitbit Fitness Tracker Data, a public domain dataset that explores smart device users’ daily habits were utilized. This Kaggle data set gotten through Mobius in CSV file format contains personal fitness tracker from thirty Fitbit users organized in long format. Thirty eligible Fitbit users consented to the submission of personal tracker data, including minute-level output for physical activity, heart rate, and sleep monitoring. It includes information about daily activity, steps, and heart rate that can be used to explore users’ habits.

Data link: FitBit Fitness Tracker Data | Kaggle