Diploma in Digital Marketing

This module lays the groundwork for your digital marketing journey. You'll explore the evolution of marketing in the digital age, understand the core principles of digital strategy, and learn how to develop customer-centric campaigns across key online platforms.

Key topics include:

• What is digital marketing?

• The shift from traditional to digital

• Core digital channels (SEO, social media, email, etc.)

• Creating a digital marketing strategy

• Setting SMART goals and measuring success

By the end of this module, you’ll understand how digital marketing supports business growth—and be ready to build strategies that deliver results.

Dive into the world of social media and discover how to build brand awareness, drive engagement, and generate leads across major platforms. This module explores the unique strengths of Facebook, Instagram, LinkedIn, and YouTube, and how to tailor your content and strategy for each.

Key topics include:

• Understanding platform algorithms and user behavior

• Creating platform-specific content strategies

• Paid advertising on Facebook, Instagram & LinkedIn

• YouTube channel setup and video marketing basics

• Analyzing performance with social media insights

By the end of this module, you'll know how to run targeted campaigns and grow your online presence through effective social media marketing.

By the end of this module, you'll know how to run targeted campaigns and grow your online presence through effective social media marketing.

Learn how to increase visibility, drive organic traffic, and rank higher on search engines. This module breaks down the key pillars of SEO—on-page, off-page, and technical—giving you practical strategies to optimize websites effectively.

Key topics include:

• Keyword research and content optimization (On-page SEO)

• Link building and authority signals (Off-page SEO)

• Website speed, mobile optimization, and indexing (Technical SEO)

• SEO tools and analytics

• Best practices for long-term search performance

Master the fundamentals of paid advertising with Google Ads. This module covers how to create and manage high-performing ad campaigns across Search, Display, Video (YouTube), and mobile App networks.

Key topics include:

• Introduction to Google Ads and PPC basics

• Creating Search campaigns with the right keywords and ad copy

• Designing engaging Display and Video ads

• Setting up App campaigns for installs and engagement

• Budgeting, bidding strategies, and performance tracking

By the end of this module, you’ll know how to reach the right audience at the right time—and drive measurable results with Google Ads.

Learn how to leverage Google’s most powerful free tools to track, analyze, and optimize your website performance.

• Google Analytics: Understand user behavior, traffic sources, and conversion paths to improve your site's effectiveness.

• Google Search Console: Monitor your website’s presence in Google Search, fix indexing issues, and improve SEO performance.

• Google Trends: Discover trending topics and keyword insights to enhance your content and marketing strategies.

By the end of this module, you’ll know how to use these tools together to boost visibility, attract more visitors, and make smarter digital decisions.

Unlock two powerful channels for building relationships and generating revenue. This module introduces you to the essentials of email marketing and affiliate marketing—focusing on strategy, tools, and performance optimization.

Key topics include:

• Building and segmenting email lists

• Crafting effective email campaigns and automation workflows

• Key metrics: open rates, CTR, conversions

• Understanding affiliate marketing models (CPS, CPA, etc.)

• Setting up and managing affiliate programs

• Tools for tracking and managing affiliates

By the end of this module, you'll be equipped to nurture leads through email and leverage affiliate networks to expand your reach and sales.

Discover how to create compelling content that attracts, engages, and converts. This module focuses on building a content strategy that supports your brand, resonates with your audience, and drives results across digital platforms.

Key topics include:

• Understanding content types: blogs, videos, infographics, etc.

• Developing a content calendar and strategy

• Writing for the web: SEO-friendly and audience-focused

• Visual content creation tools and tips

• Content distribution across channels (social, email, web)

• Measuring content performance and ROI

By the end of this module, you’ll be able to plan, create, and promote content that strengthens your digital presence and supports business goals.

Apply everything you’ve learned in a hands-on final project that showcases your digital marketing skills. This module is designed to help you build a professional portfolio that highlights real-world strategies and results.

Key topics include:

• Creating a complete digital marketing campaign

• Choosing a business/brand for your project

• Integrating SEO, social media, email, and paid ads

• Analyzing results and presenting insights

• Designing and organizing your digital marketing portfolio

By the end of this module, you'll have a job-ready portfolio and the confidence to present your skills to clients, employers, or your own business.