Calderon 1
Eduardo Calderon
Professor Shabana Khan
English Comp 1102
20 February 2025
The "You're Not You When You're Hungry" campaign from Snickers is a classic example of the smart tactics used by advertisements to get consumers to purchase their goods. According to the advertisement, consuming a Snickers bar will quickly transform a person from irrational and grumpy to their typical selves. While the commercial is funny and relatable, it relies on flawed logic, including false cause, hasty generalization, and emotional appeal, to convince people they need a Snickers to fix their mood.
The fallacious idea of false cause is the advertisement's primary flaw. According to the commercial, eating a Snickers bar will instantly solve the issue of people acting entirely out of character when they are hungry. Although hunger might have an impact on mood, it would be a big oversimplification to claim that Snickers is the solution. The commercial portrays Snickers as the only and greatest method to satisfy hunger, even though there are many other options, such as eating a genuine meal or drinking water. Additionally, it blames all negative behavior on hunger while ignoring other potential causes of poor mood, such as stress or sleep deprivation.
Hasty generalization is an additional issue. The commercial makes the supposition that everyone becomes unreasonable and cranky when they are hungry and returns to normal immediately after consuming a Snickers. In practice, however, people respond differently to hunger. While some people may feel a little worn out, others may not notice any change at all. In order to make the message more dramatic and humorous, the commercial exaggerates the consequences of hunger and Snickers' ability to cure it by making such a broad claim.
Additionally, the ad makes extensive use of emotional appeal to persuade viewers. Through humor and familiar scenarios, it gives viewers the impression that they have gone through the same thing. The exaggerated notion that one becomes a whole different person when hungry appeals to the emotions of the audience, leading them to believe that "yes, that definitely happens to me." The commercial's emphasis on making viewers laugh and feel understood rather than providing real information about how Snickers might alleviate hunger highlights the fact that the message isn't totally accurate.
In the end Snickers' "You're Not You When You're Hungry" campaign is entertaining and captivating, but its reasoning is questionable. It implies that everyone behaves in the same manner, makes a misleading connection between hunger and drastic personality changes, and plays on emotions rather than providing accurate information. Although entertaining, it's hardly the most honest way to market a candy bar.
https://www.youtube.com/watch?v=dbpFpjLVabA