Design Process

Question and answer session with the client either in person, via whatsapp or email. A design brief clarifies what needs to be done, keeps the project on track, and saves time for everyone involved.

Multiple pen and paper sketches are made for idea generation and helps generate a strong set of possible directions.

Most sketches are made redundant, but the point is to explore as many directions as possible before narrowing it down to the strongest ideas.

The effective ideas are then developed in digital format. This stage involves transferring the options to Adobe Illustrator, Photoshop, and finally to a PDF for the presentation.

Designs are shown in context using digital mock-ups (i.e., in situations where the design will be used upon project completion — as a brochure, on a billboard, facebook advert etc.).

Then it’s over to the client to consider the designs and prepare feedback based on how the ideas fulfill the brief.

This involves finalizing an option or making revisions until exactly the right direction is reached.

The aim is to create designs that works for the respective business. There’s always flexibility here rather than the need for an immediate “yes” or “no.”

Artwork is supplied via email and/or made available for download. Specific file requests can be catered for.