Embedded Files
Ethical Responsibilities
Ethical Responsibilities
State Laws (New York)
State Laws (New York)
Nothing in the New York State's Occupant Restraint Law refers to dogs/pets being restrained in the car. However, A bill prohibiting unrestrained animals in automobiles was proposed but has yet to pass.
National Laws
National Laws
In the following states, it is not explicitly required for dogs to be restrained in a car, but there are legal repercussions for distracted driving if their pet is in their lap: Connecticut, Maine, Massachusetts, and Minnesota.
In the following states, it is required for a dog to be restrained in the car:
New Hampshire.
In the following states, there are no laws requiring dog restraints in cars, but there are proposed laws: Florida, Maryland, Michigan, North Carolina, Oregon, Pennsylvania.
Market Analysis
Market Analysis
Who are the competitors?
The competitors include other dog or pet supply companies such as Kurgo and Joyride.
How much do current solutions cost?
Current solutions can fall anywhere on a very large range from $12 to $150.
The cheaper solutions are similar to our product, consisting of a harness and a tether.
The expensive solutions include large but comfortable crates made from thin webbing which are buckled into the car seat using the car’s seat belt.
Based on the current market, the price will likely range from $15 to $25.
The graph was sent to people who have previously participated in our surveys. The answers align with our prediction of a $15-$25 price range.
How does your solution to the problem fit in society?
The solution to our problem will help reduce distraction in the car that was created by an unrestrained dog, thus creating a safer environment for driving with pets.
How can you be reasonably certain that if you solve the problem, a need and/or demand for the solution exists?
The team found, through research and survey evidence, that people believe dog restraints should be used more often.
Through research, we found that unrestrained dogs are more of a distraction in the car which can be a danger to everyone in the car.
The team found that experts believe that the problem exists (dogs creating a distraction in the car) and making a more convenient way to restrain them is a viable solution.
Why will stakeholders bother to try it?
Stakeholders will try the product because it is a combination of 2 products which are often bought separately. It is more convenient than what is on the market.
Overall Design Viability
Overall Design Viability
After review, we believe that the solution is realistic and attainable. From justifying the existence of the problem, to discussing our final solution set with experts, we have consistently based our decisions on intense research and advice. While there are several solutions on the market, we feel that our design offers an ease of use and convenience that isn't seen anywhere else. Our product considers ethics and is designed based on existing laws. We believe that because our product is predominantly fabrics, it can be repurposed when the consumer no longer has a use for it. There are several places where the product can be marketed, both online and in real life. The product is cost effective and marketable while still solving the problem we started with.
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