BabySteps

How might we develop a single solution to provide REI clinics with a way to screen and qualify potential patients and give patients a first-step resource to start their fertility journey, so that both parties can match and benefit from each other?

Video Presentation

BabySteps Presentation.mp4

Background

“BabySteps”- fertility education app that looks to give individuals and couples more confidence in taking their first steps toward their fertility journey by partnering with clinics for precise and modern technological solutions to education.

Timeline (Design)

Weeks 1-2 Project Plan Proposal

Weeks 1-2 User Stories

Weeks 2-3 Wireflows and Low Fidelity Wireframes

Weeks 3-4 Low Fidelity Wireframes

Weeks 3-5 Prototype

Weeks 5-6 Usability Tests

Weeks 6-7 High Fidelity Wireframes

Weeks 7-8 Create the Presentation

Week 8 Presentation

Problem

There is a growing demand for fertility education and resources. More and more people are seeking information and support regarding fertility-related topics. In addition, educational resources are not standardized and many are outdated or loaded with technical medical jargon which makes it harder for individuals to understand.

How might we create a modern and reliable way to inform individuals and couples of the resources and options they have with regards to their fertility journeys, so that they can more easily understand the treatment options available to them and become more informed?

Concept

Upon completion of research, user interviews, and market analysis, I determined the best way to solve this problem was creating an app using expert-approved information, clinic integration, and an engaging learning environment for individuals and couples to start their fertility journey.

Process

User research, User stories, user journeys, wireflows, Low fidelity Wireframes, usability test, high fidelity wireframes, usability testing, iterating, and presenting the findings.

Target Audience

US Fertility clinics who want to reduce acquisition costs.

Ideation

User Interviews
User Research
Usability Studies

Research

Desk Research
Informal Interviews
Competitive Analysis
Market Research
First-Hand Knowledge

Concept Evolution

This idea originally had more personas, including a first-step resource seeker who is not yet a patient but looking for a resource. I nixed this persona because of scope creep and keeping my focus on the patient-clinic relationship. There is still a hint of this persona in my designs because eventually, I would love for this app to cater to this group of individuals and couples as well.

There were also plenty of design changes as I conducted my usability tests. Starting with low fidelity, moving to high fidelity, and having several iterations after several rounds of usability testing allowed me to develop the app to the point it is at now.

Challenges

Scope. The biggest challenge was the scope of this project. I had 8 weeks to do market research and another 8 weeks to design, test and iterate. There is definitely a lot more I would love to do with this product given more time.

Reflection

Product management and market analysis are the two biggest skills I developed working on this product. Owning the process at each stage of the development from start to finish led me to create something special.

Visual Design

Below you will find an interactive prototype to click through, as well as videos from both the patient perspective and the administrator perspective.

Prototype

Feel free to navigate through my working prototype for this app!

Patient Portal Video

This is a quick video demo of the Patient Portal.

BabySteps-Patient.mov

Clinic Portal Video

This is a quick video demo of the Clinic Portal.

BabySteps-Clinic.mov

Presentation Slides

My full presentation slide deck from my capstone presentation.

2023-05-04_Albright_CapstonePresentation.pptx

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