Existing research recognizes that consumers’ social responsibility, motivated by moral and social norms, results in pro-social and pro-environmental purchase behavior. Moreover, there is large evidence of an increasing trend of firms that integrate social and environmental concerns in their business conduct, which can be summarized as Environmental and Corporate Social Responsibility (ECSR). 

In such environments, the policy makers may try to influence the social responsibility of both consumers and firms in order to induce the desired market outcomes, which calls for a public policy on ECSR. Our project aims at exploring the interactions among the actors with social and environmental concerns in a market - firms, consumers, government and non-governmental organizations – and evaluate their contribution to a cleaner environment and higher well-being of communities and society.