Keynote Speaker - Saturday

Maggie So is a Growth Consultant and leadership coach at Crews & co and owner of fractional CFO firm Glasshopper Services Inc. As an experienced management consulting and accounting professional, Maggie helps small to midsize companies build scalable infrastructure for growth. Passionate about people, processes, and platforms, she is a natural problem solver with a gift for navigating challenges to progress. 

As a leadership coach, Maggie embraces a holistic perspective that derives from extensive experience supporting venture-backed software companies and startups in industries such as aerospace, cybersecurity, advertising, e-commerce, and more.  Maggie holds a Bachelor’s degree from UC Irvine and a Masters in Entrepreneurship from Cal State Fullerton.

She has a huge interest in the world of academics and working with young adults, and being a mentor and support system to anyone who is looking for mentorship and coaching. An ardent reader, Maggie shares her home with one dog and two cats who frequently eavesdrop on her Zoom meetings. She is happiest when connecting with others about life, business, and food.

Keynote Speaker - Friday

Cecelia Smith is vice president and manager of Analolg Foundry Services at Texas Instruments (TI), a role she assumed in 2022. She recently managed one of the longest standing and largest automotive product portfolios in TI. She remains a key automotive advocate and initiative driver across the company.

In her role, Smith is responsible for business operations, strategy and leadership of a global team to enable innovative semiconductor products through TI’s Foundry Services.

Smith’s early career in the electronics industry included quality, manufacturing and applications engineer roles. In 1996 she joined TI, where she has made an impact in diverse positions with growing responsibility, from systems engineering and product marketing to product line and business management.

In addition to extensive automotive experience, Smith’s diverse background includes more than seven years in the personal electronics industry, including video and audio systems, and more than 10 years in the computer and enterprise industry.

Smith earned a Bachelor of Science degree in electrical engineering from California State University, Fullerton, in 1992. A native of Los Angeles, California, Smith currently lives in Texas. In addition to TI work and her family, Smith is passionate about a healthy active lifestyle, advocating for the American Heart Association and about encouraging young women to pursue Science, Technology, Engineering and Math (STEM) careers.