"The SISB Team gives Econ Icon a brief and a deep dive. They link academic theory to legislative changes, cultural trends and everyday behaviour as they explain how economics affects our daily lives in plain English. They want to take economics out of the ivory tower. Whether they’re looking at the psychology of buying or the economic impact of politics, the SISB team show that economics is about people, decisions and consequences not just numbers. By finding the balance between clarity, depth and relevance they make economics accessible to everyone."