Facebook Pixel & CAPI With Server-Side Tracking
Web tracking is getting more challenging due to iOS 14 update & browser tracking protection mechanisms. I will set up Facebook CAPI to collect proper website data.
Setup Facebook pixel
Setup Conversion API (CAPI)
Server Side Tracking
Event Deduplication
Increase Event Match Quality (at least 6-10)
Enhanced Ecommerce Tacking (View Content, Add To Cart, Initiate Checkout, Purchase, Lead, Donate, Contact )
All Custom Events
Conversion Tracking
Facebook & Instagram Shop Setup (If You are Eligible)
Google Analytics 4 Goal setup
Google Tag Manager
ios 14.5+ Update
Domain Verification