The top 8 E-Commerce analytics tools that rock in 2021
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Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your storefront’s day-to-day performance.
Marketers often find themselves in a bit of bind, though. We see moving pieces of our crucial eCommerce metrics and don’t know where to start in terms of tracking them all.
Sure, we all want to improve our conversions and create repeat customers. But how do we know what’s working and what’s not? And how do we make sense of our numbers without drowning in a sea of data
Breaking Down the Best eCommerce Analytics Tools
If you’re struggling to make sense of your eCommerce data, don’t freak out. Chances are you haven’t quite found the right fit in terms of analytics tools, right?
Or even worse: you feel like you’re staring at a wall of numbers instead of clear, actionable advice.
You’re not alone. After all, analytics tools are not created equal in terms of complexity, accessibility and price tag. That’s why we’ve broken down the absolute best eCommerce analytics tools to get you started crunching your numbers sooner rather than later. In short, these tools can help you…
Convert more customers, whether they are cold traffic, social followers or email subscribers
Figure out your pricing structure to encourage new business and lifelong customers alike
Stop playing guessing games with your budget
Each of the following tools ticks the boxes of what modern eCommerce marketers need. Regardless of your budget or industry, any combination of these tools is fair game.
So, let’s dive right in!
Probably THE best eCom research analytics available that allows you to tap into over 500,000 stores and 2,500,000 products right at your fingertips. See hot and trending sellers with their new "Spressio" feature. They also have a host of FREE bonuses within their packages!
Intelligynce Instantly searches over 2.5 MILLION Shopify products using powerful filters with just a few clicks!
The Shopify Products search tool comes PACKED with amazing analytic data at your fingertips.
Such as ...
Best seller product ranking, Store daily number of visitors, Estimated daily sales, Facebook pixel detection, Number of Facebook page fans, Number of Twitter followers, Number of Instagram followers, Instant links to AliExpress, Google, and Shopify stores.
With over 530,000+ Shopify stores at your fingertips, you can uncover the top stores and the top products that are making them thousands of dollars per day!
Instantly see the #1 TOP selling products for over half a million Shopify stores!
Stop searching Google and other search engines looking for other Shopify stores and instantly get access to hundreds of thousands of top Shopify stores at the click of your mouse.
Plus, their database is completely refreshed twice per month making sure you get the latest fresh statistics you need.
Get Hot Products!
Stop guessing which products "might" be a hot seller and use their built-in Hot Products tool to quickly uncover those golden nuggets in just seconds!
You can search hundreds of hot products from AliExpress, eBay, and Amazon.
Products are updated every week with new fresh hot products you can start selling in your ecommerce stores today! We highly recommend Intelligynce because they just offer so so much to make your E-Commerce endeavors a complete success. If you can think of any metric, analytics or data that you need for your store then you can guarantee Intelligynce will have you covered! So try it out today and see what thousands of other store users are saying.
It’s hard to resist the allure of “free,” isn’t it?
Some of the best eCommerce analytics tools are indeed free thanks to the likes of Google. Considering that any given site is already using Google Analytics, using the platform to align with your eCommerce goals is a no-brainer.
Boosting your eCommerce conversion rate is a massive challenge regardless of what you’re selling. Empathizing with struggles of eCommerce sites, Google’s Enchanced eCommerce provides merchants with richer insight beyond base-level metrics.
Simply put, the platform is much more powerful than it used to be. Google Analytics users now have the ability to track their traffic during every step of their funnel. This means identifying weaknesses that lead to cart abandonment or drop-off points within your checkout process. Additionally, users can keep a close eye on…
The unique sales performance of your products on-site (hint: which in turn helps you determine your customer lifetime value)
Where your traffic is coming from (desktop, mobile, tablet) and how those visitors are converting
Which pages your visitors are spending the most time on and which ones are causing them to bounce
Google Analytics can tell you so much more than how many visitors are checking out your site on a day-to-day basis. Representing one of the best eCommerce analytics tools out there, Google Analytics and its Enchanced eCommerce capabilities can help merchants close the loop for new and returning customers alike.
For those looking to go beyond the realm of Google for their analytics, Piwik is an open-source option for tech-savvy merchants. Piwik emphasizes the need for eCommerce sites to be in control of their own data. Unlike Google Analytics, Piwik is installed directly on your servers and isn’t hosted remotely.
Although the platform boasts many of the same features as Google Analytics, Piwik’s eCommerce analytics emphasize features such as…
Automated reports regarding metrics such as conversion rate and average order value: the platform also alerts users of events that result in abandoned shopping carts
In-depth sales reporting broken down by marketing channel, geolocation and product
Easy integration with popular storefronts such as Shopify, WooCommerce and Magento
A totally free alternative to Google Analytics, Piwik is a solid option for merchants searching for the best eCommerce analytics tools that don’t want to break the bank.
What about marketers in need of reporting that’s a bit more advanced? From how many times a specific visitor has checked out your site to how often they visit a product page, Kissmetricsemphasizes reporting that drills down to individuals rather than the broad strokes of your traffic.
Kissmetrics’ granular analytics are ideal for brands looking to remarket to their massive audiences and determine which specific marketing channels have the highest ROI. This advanced segmentation can help you figure out what campaigns are performing and which aren’t. For example, the platform allows users to see the lifetime value and churn rates of specific campaigns in a single click.
Kissmetrics also delves into the design aspects of your site to help improve conversion rates. The platform allows merchants to create and trigger pop-ups, lightboxes and notifications to discourage visitors from bouncing.
You can then customize, segment and preview what those triggers look like in real-time to your traffic. This provides awesome opportunities for A/B testing.
The platform’s reputation as one of the best eCommerce analytics tools doesn’t come without a price tag. That said, comparing its advanced capabilities to that of Google Analytics or Piwik is comparing apples and oranges. For those with the budget, Kissmetrics’ capabilities could be a potential game-changer.
Marketers can’t afford to make many assumptions in regard to their storefronts. The best way to fine-tune the usability and improve your on-click-through and conversion rates is by stepping into your visitor’s’ shoes.
Heatmapping platforms such as Hotjar are incredibly valuable to modern merchants. Hotjar essentially provides a bird’s-eye view of what your visitors see on-site.
In addition to heatmaps, Hotjar also has the ability to create recordings of real-time visitors. Watching these recordings back provides actionable insight toward improving your conversion rates across your entire site.
At a glance, understanding the behavior of your visitors in terms of tracking and clicks allows marketers to…
Determine whether or not your visitors are clicking on your CTAs
Assess which offers and copy are keeping your traffic’s attention
Identify bottlenecks, errors and weak points within your eCommerce funnel
In fact, Hotjar themselves identified how one of their eCommerce clients increased their conversion rate by 30% thanks to some small tweaks. Based on information gathered from their heatmaps and recordings, it was discovered that their shopping cart was suffering from login and browser-specific issues that may have otherwise gone undetected by a typical analytics platform.
As the old saying goes, seeing is believing. That’s why the best eCommerce analytics tools offer a visual representations of your visitors’ behavior alongside in-depth data.
In eCommerce, there’s nothing worse than an abandoned order.
Maybe you made your visitors jump through too many hoops. Perhaps there was something about your pricing or copy that turned a potential buyer off.
Either way, cart abandonment plagues eCommerce merchants en masse. The average rate of abandonment sits around 70% as lost orders remain one of the most notorious uphill battles for eCommerce merchants to fight against. That’s why solutions such as Woopra have emerged specifically to combat the plague of shopping cart abandonment.
Woopra’s eCommerce analytics stress the concept of “checkout success”, zeroing in on dropoff points in addition to how long it takes for customers to buy. By looking at the abandonment rate basic on specific actions such as adding shipping or payment, it’s crystal clear which aspects of your funnel require your attention.
The platform also generates individual profiles which clue you in on your most valuable customers and how exactly they interact with your store or sales team.
Between Woopra and the other contenders on this list, the common thread between the best eCommerce analytics is clear: encourage your visitors to spend money instead of bouncing.
Email marketing and eCommerce go hand in hand. Whether you’re looking to nurture leads or build a list of repeat customers, email automation is the cornerstone of any eCommerce empire.
However, the biggest names in email marketing don’t always boast the best eCommerce analytics tools. After all, eCommerce marketers require heavy segmentation, a wide variety of messages and plenty of frequency in order to run their campaigns effectively.
Brands therefore also require robust email analytics based on their specific needs. Kalviyo is an email automation and analytics platform specifically tailored for eCommerce merchants. They pride themselves on offering in-depth analytics for eCommerce versus the likes of Mailchimp or other big-name email brands meant for beginners.
But what separates Kalviyo apart from the pack in terms of email analytics? Beyond emphasizing simplicity and not having to sift through endless spreadsheets, the platform’s benefits and features include…
Automatic audience segmentation based on specific actions and parameters (purchasing a product, opening a message, purchasing within a certain timeframe), resulting in more personalized messages faster
Pre-built email welcome series and autoresponders to nurture leads and fight against cart abandonment
Advanced reporting that tracks opens, clicks, revenue and every metric in-between
Finally, Kalviyo stresses the need for eCommerce marketers to focus on revenue versus mere clicks. In other words, the financial ROI of your email marketing campaigns for your eCommerce storefront should always be front and center.
A key takeaway here is that you not only need the best eCommerce analytics tool for your storefront or website, but also for your email campaigns as well. eCommerce brands must emphasize analytics across all channels if they truly want to learn as much as they possibly can about their traffic and customers.
Optimizing your eCommerce site or storefront is an ongoing process that never truly ends. This is especially true if you’re consistently running A/B tests to experiment and tweak your poorly-performing pages.
Unfortunately, many marketers fail to understand just how complex and time-consuming A/B testing can be. If you aren’t paying attention to the proper metrics or understand what needs to change, you could actually hinder your earning potential. As a result, platforms such as Visual Web Optimizer are ideal for businesses looking to tune up their marketing campaigns and essential pages with ease.
VWO is near-turnkey solution for A/B testing. The platform allows you to create variants of your headlines, buttons, imagery and other key elements to generate multiple iterations of your site. By equally dividing up your traffic, you can determine in real-time which variant of your site results in the most clicks, conversions and time spent on-site. Through a custom analytics dashboard, you can easily see how your variants stack up against each other.
Furthermore, the platform allows users to segment their traffic, personalizing your site based on your visitors’ background. In other words, different visitors will be served the highest-performing variation of your site based on their demographics, geolocation and where they came from off-site (Facebook, Twitter, email, etc).
VWO notes that Amazon has dominated eCommerce through their emphasis on personalization and that modern storefronts should therefore do the same. Personalization and optimization are both becoming increasingly important for brands looking to increase their sales.
Don't forget to try our #1 recommended e-commerce analytics tool "intelligynce"
