When it comes to redesigning an Ecommerce website what needs to be considered? Well, there are a lot many things! Aside from improving both website design and functionality, Best Ecommerce Designing Companies also consider many technical and marketing aspects ranging from current hosting platforms to search engine rankings.
Crafting a new look/ web design
Determine content migration plan
Planning for new content/ pages
Data migration (existing orders, products, customers, user Ids, passwords)
Transfer SEO (titles, links, etc.)
Redirects for SEO
Integrate Google analytics
Testing and QA
New host configuration
Launch and test
Start on-going SEO and conversion optimization
While redesigning a website, a common question that Ecommerce Designing Companies often encounter is, “ Will my business lose its search engine rankings?” If you have been in online business for some time, you must be aware that SEO rankings take time so nobody wants to start over or upset Google.
For this reason, your technology partner will incorporate elements like 301 redirect and site maps to inform Google where your new pages are and which pages have been replaced by the new ones. Redesigning a website is not a DIY kind of a thing, you need expert assistance because if it is done incorrectly you will see a major drop in your Google ranking.
When redesigning your website, listening to your customers is one of the most beneficial things. Look for customer feedback, determine the elements which have been a bit cumbersome, search for the elements/ features that are not required and so forth. It is important to address such issues while redesigning your website otherwise you may end up designing a website with the same flaws as the previous one.
If you are in the midst of the website redesigning process, hire one of the best Ecommerce Web Designing Agencies- CyberWorx Technologies! Give us a call and discuss your project requirements today.