Effectiveness is all about inspiring others and make them brand spreaders to achieve greatness.

Let us explore it. Stephen R. Covey in his work The 8^th Habit reinforces the importance of interdependence that increases one’s effectiveness leading to greatness.

Marketers often wonder what is the right approach to success or what helps them create a higher level of brand awareness. The heightened competition, unethical means others use to promote their brands make them sweat like never before. It is at this point, to identify what hinders the growth of the brand.

Independent vs. Interdependent

Stephen Covey pitches for interdependence over independence. Irrespective of that people had their own version of success by being independent. Most of us are happy being independent. Then why is it necessary to change the course by embracing the theory of independence? Some may think so.

What marketers aim is an authority in the market. And their strategy for that is advertising, research, presentations, getting feedback, and make people talk about the product. For these activities, one can choose to be independent or interdependent. Our aim is to find what is better for marketers in a scenario like brand building.

Marketers have to communicate their target audience ‘why you do’ instead of ‘what you do’ to impress their audience.

Addressing ‘Why we Do’

The message ‘why you do’ is all about communicating your genuine interest in the problems of the customers. People want others to solve their problems, others who stand by them. Ask a question to yourself, “Do you want to be alone?” or “Do you want to somebody to stand by you?”

Most probably we all fall into the second category as a few choose to furrow lonely. Even though we prefer to be alone or want to avoid people, we depend on others to meet our requirements. Our only condition is after the utility that person should leave with an expression of thanks. Circumstances reveal oneself.

Religion teaches us the true nature of our hearts howsoever we appear outwardly.

The heart is deceitful above all things, and desperately wicked: who can know it?

Jeremiah 17:9

The psychology is clear, even the wicked wants somebody to stand by him/her, showing the inclination towards interdependence especially during tough times.

So, whether we like it or not, marketers need to communicate ‘why you do’ to solve the problem of the customer or reduce the tension of the customers with relevant product or solutions. For that, a systematic approach is required to reach the customer be it through social media, professional media, email, or contact over the phone. Small businesses can do lead generation through gifting strategies. Therefore, it makes sense to buy in retail jute shopping bags from us.

When we talk about the importance of journeying from effectiveness to greatness, issues like independence, interdependence come to fore. Communication of ‘why you do’ involves empathising with the target audience. It is not the quality of independence where things are done without much consultation or compromise.

An interdependent person estimates the vulnerabilities and seeks emotional intimacy from his partner for safety. In the case of a brand, the relationship is emotional where they come to that particular brand for protection. It can be to meet the expectations on the quality front, providing after-sales service, or sending periodic communication they do to calm their worries. For this, interdependence is the right approach to greatness.

Sometimes gifting serves the purpose of interdependence. If you have an inclination towards gifting, consider buying jute bags online for your gifting activities.

Why not Independent?

At this stage, some may raise the question, why not independent? Let us address this question. Branding is a long process where marketers should persevere. Had it been a quick process, marketers could have avoided being interdependent. Humans are selfish and self-centred by nature. In religion, we find occasions how people lived independently.

In those days there was no king in Israel; everyone did what was right in his own eyes. Judges 21:25.

This shows the underlying nature of humans to remain independent not interdependent that involves sacrifice and subjection. At the same time, there are times one can choose moving alone.

If you want to go fast, go alone. If you want to go far, go together.

African proverb

Herein comes the relevance of Stephen Covey’s wisdom when it comes to an important process called brand building which is a far journey, interdependency sounds appropriate. But here comes the catch to achieve your goals with minimum sacrifice or hurting the least.

Win-win

To go for win-win, you not only have to be nice, you have to be courageous.

Stephen Covey

Let us be clear. Being independent is for short term goals or micro-goals where the idea of interdependent will be less effective. Branding is all about inspiring others that require time and tact; it is also about creating win-win solutions and avoid scenarios like lose-win, lose-lose, win-lose etc. Marketing is not for charity and there is a profit motive behind it and it is interdependent relations where you solve your audience’s problem at a price.

Marketers should also apply diplomacy and tact to weed out wrong customers who simply take their time and effort. When marketers have a conclusion in mind (goals), they should identify the right leads with whom they can nurture and finally solves their problem. In this journey, one should have a certain amount of courage to create win-win scenarios.

Inspire others to Find Theirs

Stephen Covey tells the importance of having the self-awareness to avoid being friend centred, money centred, work centred, or religion centred etc. These centres make us prisoners of roles where we lose our focus. Then what can be the ideal approach?

Be brand centred showcasing your unique personal significance working with your four bits of intelligence, energies to create a future, to establish market authority. It can be through a corporate gifting strategy with a simple product like a jute grocery bag. Be creative.

Life isn’t about finding yourself. Life is about creating yourself.

George Bernhard Shaw

The journey from effectiveness to greatness is a distant one, where togetherness, teamwork is required. Togetherness in the form of being a part of tradeshow where you offer a gift to the delegate. Consider custom reusable bags and buy it wholesale.

Stephen Covey speaks about the importance of conscience or having a moral sense. Often interdependence happens through gifts. That is why at Bags247, we pitch for fair means to reach greatness, to keep happy key decision-makers with gifts.

An essential aspect of creativity is not being afraid to fail.

Edwin H. Land, American Scientist and Inventor 1901-1991.

Choose the long journey towards greatness without fearing failures. We are here to inspire others. Those who received our communication in the form of ads, messages, gifts will do the role of brand spreaders who will help you exercise authority. Go for it.

Happy Branding.