Tom Peters tips for brands to thrive in chaos.

The survival of the fittest game is raging due to fast-paced innovation. In the process, businesses are wondering how they can keep customers engaged in their promotions with wholesale promotional bags.

Inventory Liquidation Difficult!

Tom Peters in his book, Thriving on Chaos has given us key insights to thrive during the chaos. Today the prevailing scenario is the unwillingness of the Aussies to loosen their purse strings. In this process, businesses find it difficult to liquidate the inventory.

People have various considerations before committing for the purchase. Poor wage growth makes them wait for the right opportunity to buy products and services. But the wait continues. Many raise complaints on issues like wage-theft that prolong their purchasing decision.

If the workforce thinks on these lines, the investors will face a difficult predicament. There was a time when one has the money can do something to earn a return, or getting an interest. But today economies underwent change where one could hardly do anything productive with money.

We can see a bigger challenge here. How to promote the customers to buy goods and services then?

The situation is getting tougher, isn’t it?

Not by Hook or by Crook Buy Hessian Bags

By hook or by crook, marketers need to make the audience listen to them. Management guru Tom Peters emphasised on the importance of making people listen first and then trust second to deal with them.

At Bags247, we are of the view that businesses should have a gift marketing approach for both internal teams as well as the target audience. Gifts will motivate the internal workforce, helping build the right team. Tom Peters dwells on the importance of recruiting people with the right attitude and resilience to change.

Making people listen or trust requires communication, convincing, and nurturing. Like developing leads, we should create interest for change through dialogues on why what, and for whom.

Dealing with Change Management

People who deal with organisation knows, how arduous is the change management. Theoretically speaking one who is so used to old wine will not like the new wine straightaway. But there is chaos and the very survival hinge on change. Then what happens, we may think. People will nod their heads on the exhortation to change. At the same time, many will non-cooperate or sabotage the move within. Consequently, no result or not realising expectations.

We feel the change will be difficult at the outset. The question will arise now, why? The reason is the habit of people. When people are attuned to a certain habit like early rising or late rising, bringing about a sudden change will be difficult for them to practice. That is why we need to bring about change through reward or gift program. Gifts are motivators.

Imagine a scenario where the session is going on. The discussion is on bringing about a change. To make people listen, offer gifts to the workforce. Many love receiving gifts to use for themselves or to pass it on to others. Ride on that goodwill.

Assuring Security

Understand the deep psychology. Nobody cares about us or our business. The only thing that attracts is the pay, the comfort offered by the company, or a conducive environment to work provided by the company and of course gifts. If these are the deciding factors that attract talent, one group has another aspiration – job satisfaction.

While mulling change management, it is important to disseminate information on the security factor to the workforce. Tell them about the continuation of the security provided they should be partakers of change. You may consider giving away hessian shopping bags Australia to make the staff happy. They love bags and join with interest.

Explain Benefits

Tell them about the long-term benefits of change management, constant improvement and constant change. Offer a promise of incentive pay for the team, by accentuating the importance of teamwork.

Excellent firms don't believe in excellence - only in constant improvement and constant change.

Tom Peters

We are here to cultivate excellence, product excellence, process excellence, and service excellence. For that attitudes need to change, habits too. It also involves the total dedication of work focusing on total quality management.

Communicate Expectations

To thrive in chaos, Tom Peters has another piece of advice. Give, expect, or prune.

There are times organisations give a lot in the form of comforts in the office, freebies, or gifts. At that time, it is also important to communicate what is expected from the workforce. Many a time, the purpose of what we give is not conveyed to the executives so they develop a take for granted attitude. During the chaos, companies will be forced to cut down costs and freebies may be the first casualty. At that time, staff murmurs, leading to loss of goodwill.

Remind Them

Constantly reminding about expectations is important. Had there been communication from the beginning? About the expectations on the staff and the purpose of gifts them from the beginning, there would not have much loss of goodwill. We feel there should be communications on and off to the staff on expectations, results.

Tom Peters next focus is on training and retraining. Organisations should set a watch on the zeal or interest one shows for training. Offer hessian supermarket bags as an incentive. Age can be a constraint at this point. Young workforce displays much enthusiasm for training and retraining. They feel it as steps towards realising career goals. At the same time, we can also see truant ones who show little interest in training. Management should prune them as suggested by the author.

Trust through Honesty

Marketers want to make people listen. People will listen when they come to know about our honesty and integrity. Tom Peters urges marketers to demonstrate honesty to develop trust among the customers. There are times when big brands failed to deliver, they apologise to the customers, and offered faultless products to win trust.

Responsibility

A saying goes like this, ‘the known devil is better than unknown angel’. People look for responsibility and correction while dealing with products and services. They like to deal with familiar people, committed employees. When familiar faces are in the frontlines responding to unsatisfied customers, firms can gain competitive advantage. Humans still have a distinct advantage over robots due to this.

In the digital age, it is going to be an easy task through emails or text messages explaining what was the cause of the fault and how it is rectified with the assurance of no repetition of such instances.

Making people listen and trust is an art. Ultimately brands survive through them.

Happy branding.