Online advertising is becoming one of businesses’ most popular channels to reach audiences effectively. Total online advertising spending crossed the $700 billion mark for the first time in 2024. Advertising is a major revenue driver for many media and tech companies. In the last few years, the online advertising market has witnessed some exciting changes, including the increased adoption of automation to buy and sell advertisements, new privacy standards, state-of-the-art machine learning prediction methods, novel experimentation approaches, and, now, new opportunities arising from the integration of generative AI and large-language models. The Frontiers of Online Advertising workshop, co-located with ACM EC 2025, aims to provide a venue for practitioners and academics to explore and discuss these recent trends.
TBA
TBA
Santiago R. Balseiro (Columbia University)
Negin Golrezaei (MIT)
Brendan Lucier (Microsoft Research)
Renato Paes-Leme (Google Research)
Okke Schrijvers (Meta, Central Applied Science)
Nicolas Stier-Moses (Meta, Central Applied Science)