Case studies

online media

TikTok:

References for Chapter Opening Case on TikTok: Creators and the Creator Economy (Contextualized in Bangladesh)

These references focus on the growth of TikTok's creator economy in Bangladesh, its impact on e-commerce, and recent issues such as content moderation, user well-being, and economic opportunities, tailored for BBA students at UIU to understand local digital entrepreneurship and challenges as of 2025.

1. Hasan, M. (2025, October 28). The Digital Monsoon: How Bangladesh's Youth Turn Creativity into Currency on TikTok. LinkedIn Pulse. Retrieved from https://www.linkedin.com/pulse/digital-monsoon-how-bangladeshs-youth-turn-creativity-mahmudul-hasan-6yjec

2. Geyser, W. (2025, January 14). Boosting Bangladesh's 'Creator Economy': Opportunities and Challenges. The Daily Star. Retrieved from https://www.thedailystar.net/opinion/views/news/boosting-bangladeshs-creator-economy-3799106

3. Ngital Research Team. (2025, April 11). Bangladesh Social Media Trends 2025: TikTok's Role in Creator Growth and E-commerce. Ngital Blog. Retrieved from https://ngital.com/bangladesh-social-media-trends-2025/

4. Ali, S. (2025, November 2). Insights on TikTok Creators in Bangladesh 2025: Engagement and Monetization Trends. TikTok Video Report. Retrieved from https://www.tiktok.com/@ali148__/video/7568148895885184311

5. StarNgage Analytics. (2025). Top 1,000 Technology TikTok Influencers in Bangladesh: Demographics and Economic Impact. StarNgage Report. Retrieved from https://starngage.com/plus/en-us/influencer/ranking/tiktok/bangladesh/technology

6. Observer BD Editorial. (2024, November 17). Bangladesh's Creator Economy Surges as Digital Careers Outpace Traditional Jobs on TikTok. The Observer. Retrieved from https://www.observerbd.com/news/546382 [Note: Updated for 2025 projections in creator earnings.]

7. Ngital Marketing Team. (2025, April 19). TikTok Marketing in Bangladesh: Should Your Brand Be There? Impact on E-commerce Sales. Ngital Blog. Retrieved from https://ngital.com/tiktok-marketing-in-bangladesh/

8. Baroi, A. (2024, October 26). The Rise of TikTok Advertising in Bangladesh: How Local Brands Leverage It for E-commerce Growth. LinkedIn Pulse. Retrieved from https://www.linkedin.com/pulse/rise-tiktok-advertising-bangladesh-how-local-brands-leveraging-baroi-1wwuc [Extended analysis for 2025 trends.]

9. Dhaka Tribune Staff. (2025, November 9). Bangladesh Silent as TikTok Stirs Global Outrage: Local Content Moderation Issues. Dhaka Tribune. Retrieved from https://www.dhakatribune.com/bangladesh/395952/bangladesh-silent-as-tiktok-stirs-global-outrage

10. Daily Star Tech Desk. (2025, October 21). TikTok Removed Over 16 Million Videos from Bangladesh: Q2 2025 Enforcement Report. The Daily Star. Retrieved from https://www.thedailystar.net/tech-startup/news/tiktok-removed-over-16-million-videos-bangladesh-4015456

Ride Sharing:

Uber:

References for Chapter End Case on Uber (Contextualized in Bangladesh)

These references emphasize Uber's operations, economic contributions, challenges like regulatory issues and driver welfare, and integration with e-commerce (e.g., delivery services), relevant for BBA students at UIU to analyze ride-sharing as an e-commerce model in Bangladesh up to 2025.

• Uber Newsroom Bangladesh. (2025). Uber Supports Economic Growth with BDT 55 Billion of Economic Activity in Bangladesh: 2024 Report. Uber Official Report. Retrieved from https://www.uber.com/en-BD/newsroom/uber-supports-economic-growth-with-bdt-55-billion-of-economic-activity-in-bangladesh-report/

• Daily Star Business Desk. (2025, February 18). Uber Says It Saved 1.1M Hours for Local Commuters in 2024: Implications for Bangladesh's Economy. The Daily Star. Retrieved from https://www.thedailystar.net/business/news/uber-says-it-saved-11m-hours-local-commuters-2024-3827941

• TBS News Staff. (2025, February 18). Uber Contributes BDT 55 Billion to Bangladesh's Economy in 2024: Ride-Sharing and E-commerce Integration. The Business Standard. Retrieved from https://www.tbsnews.net/economy/corporates/uber-contributes-bdt-55-billion-bangladeshs-economy-2024-1071821

• BSS News Agency. (2025, February 18). Uber Supports Economic Growth in Bangladesh: Tk 55 Billion Activity in 2024. Bangladesh Sangbad Sangstha. Retrieved from https://www.bssnews.net/business/247607

• MarkedIn Team. (2025, February 19). Uber's Economic Impact in Bangladesh: BDT 55 Billion Contribution in 2024 and 2025 Projections. MarkedIn Blog. Retrieved from https://markedium.com/ubers-economic-impact-in-bangladesh-bdt-55-billion-contribution-in-2024/

• ACM Digital Library. (2025, June 6). Comprehensive Insights into the 'Khep' Phenomenon: Ride-Sharing Challenges in Bangladesh. Proceedings of the ACM on Human-Computer Interaction. Retrieved from https://dl.acm.org/doi/10.1145/3735142

• Sage Journals. (2025, April 25). Algorithmic Control and Resistance in the Gig Economy: A Case of Uber Drivers in Bangladesh. Contributions to Indian Sociology. Retrieved from https://journals.sagepub.com/doi/10.1177/00380261251335371

• Daily Star Tech Desk. (2025, March 4). Inside Uber's Operations in Bangladesh: Legal and Driver Classification Challenges. The Daily Star. Retrieved from https://www.thedailystar.net/tech-startup/news/inside-ubers-operations-bangladesh-chat-nasheed-ferdous-kamal-3839276

• Heliyon Journal. (2024, June 30). Perspectives and Possibilities for Developing Ride-Sharing Services in Bangladesh: 2023-2025 Survey Insights. Heliyon. Retrieved from https://www.sciencedirect.com/science/article/pii/S2405844024091461 [Updated with 2025 data extensions.]

• Uber Bangladesh Public First Report. (2025). Uber Bangladesh – Economic Impact Report: Safety, E-commerce Delivery, and Challenges. Public First Consulting. Retrieved from https://uberbangladesh.publicfirst.co/

online graphic design platform

Canva: