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Scope of the Book

The book provides insights of employer branding concept, models and implementations strategies in different organizations setups. HR practitioners can use it for developing conducive policies which helps in employee engagement and retention. Organizations will also get helps to understand and tools and techniques for projecting them as best place for work in the job market so that the best talent can attract to the join the organization

Recommended Topics

Topics to be discussed in this issue include (but are not limited to) the following:

Contents

• Emerging Paradigms in Employer Branding

• Employer branding and employer value proposition (EVP)

• Innovative employer Branding practices for industry 4.0

• Agility of the HR for employer branding

• Preamble for Talent Acquisition Retention and Growth

• Employer Brand Management

• Employer branding and recruitment marketing strategies to attract millennial talent

• External and internal employer branding

• Employer branding and knowledge management

• Evolution of Employer branding research

• Employer branding : Ensure Employee satisfaction

• Employer branding and CSR

• Employer branding and Employee retention

• Employer branding and social networking platforms

• Employer branding models

Employer Branding strategies for educational institutions

Editors :

Dr.Geeta Rana , Associate Professor, SRHU, Dehradun, India

Dr.Shivani Aggarwal, Assistant Professor, KIET, Ghaziabad, India

Ravindra Sharma, Assistant Professor , SRHU, Dehradun, India

Queries :

Dr.Geeta Rana : 9412070024

Dr.Shivani Aggarwal : 9599799622

Ravindra Sharma 9675750108