Today’s advanced digital marketing strategies revolve around remarketing and retargeting. Remarketing is a way to connect with the users who previously interacted with your website. Consider a situation in which a user came to your website, added his favorite products to cart but didn’t checkout.
Remarketing allows you to retarget him with the ads of products that he has in his cart. Targeted remarketing gives the user a very tempting second thought making the chances of conversion much higher. Google Ads Remarketing and Facebook ads and so on are the best known remarketing platform . Facebook Analytics was rolled out in May 2018, and not many businesses have started using it yet. It helps advertisers understand the entire journey of a targeted user across all Facebook channels like desktop, mobile app, messenger Facebook lite etc. Analytics is a powerful addition to Facebook Ads Manager that helps to analyse Ad viewers at a complete granular level.